Zhen Hao E Envasado de Comida para Cans de Yuchen Han

O deseño Zhen Hao E Envasado de Comida para Cans de Yuchen Han é un estimado gañador do moi prestixioso 2022 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2022

Zhen Hao E Envasado de Comida para Cans

de Yuchen Han

Cliente: Ningbo Xuanmengzhi Trading Company Ltd.

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Zhen Hao E Envasado de Comida para Cans

Zhen Hao E é unha serie de envases para comida e petiscos de cans. O deseño inspírase na cultura chinesa presentando os cans como antigos emperadores de diferentes épocas. En China, os donos de cans adoitan ser descritos como funcionarios que serven aos seus animais de compañía, e esta idea dá forma ás ilustracións. Personaxes de cans de debuxos animados indican o grupo de tamaño, separando os cans pequenos dos medianos e grandes. Cores diferentes separan a comida dos petiscos, de xeito que a gama resulte fácil de entender. Empréganse papel reciclado, papel corrugado e bolsas de papel de aluminio.

O Recoñecemento

Sobre o A' Design Award de Ferro

Zhen Hao E Envasado de Comida para Cans gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Zhen Hao E Envasado de Comida para Cans sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Zhen Hao E Envasado de Comida para Cans é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In China, usually call dog owners Chan shi guan, which Chan shi means shoveling dog excrement and Guan indicates the officials who serve the kings. This analogy inspires us to personify the dogs into the ancient emperors of different ages, and built the brand Zhen hao e. The Zhen in the brand means an emperor and the Hao e means hungriness. Zhen hao e is vivid because it distinguishes the sizes of dogs by caricaturing the dogs, and use various color to differentiate dog food and snacks to make the product packaging more intuitive.
Dimensións e Embalaxe: 28.5*21cm
20*30cm
20*36cm
23*40cm
Etiquetas: Dog food, Oriental style, Package Design, Cartoon Dog
Tecnoloxía de Produción: Recycled paper, corrugated paper, aluminium foil bag.
Reto de Deseño: Nowadays, people always claim that their dogs are acutally the masters at home because of meticulous treatment to the dogs. Therefore, the hardest part from designing process is to find a way to let the package design instantly resonate with potential consumers while 'Zhen hao e' also want to include Chinese cultural features.
Investigación: The type of research we applied is basic research, we assumed that to cleaning up dog excrement correlates with government officals at ancient times. Our research objective is to verify if the correlation exists. We communicated with Chinese elders about the ancient stories regarding dog excrement shoveling officials. The result from the conversations indicates the possible existance of the correlation. Nowadays, the name of dog excrement shoveling official has already been kinda popular online as we anticipate.
Inspiración: This is a series of packaging designs with Chinese cultural characteristics regarding dog food and snacks. In China, the dog owners are always compared to 'Excrement Shovelling Officials', which means serving the kings. It inspired designer to compare the dogs to Chinese ancient emperors in order to reflect the wonderful relationship between the owners and their dogs. Through the personification and cartoonishment of the dog, classified the packaging and related visual images by turning the dogs into emperors of different ages along with the creative combination between Chinese culture and functional categories.
Duración do Proxecto: The project started in Hangzhou, China and Dalian China from November 2018 to April 2019.
Fluxo de Operacións: Compared with other similar brands, 'Zhen hao e' is vivid and interesting because it distinguishes medium/large dogs from small ones by caricaturing the dogs. Furthermore, designer use various color to differentiate dog food and dog snacks in order to make the product packaging more intuitive, resonating with consumers.