The Treasure of Zbojniks Etiqueta de Botella de Sasha Sharavarau

O deseño The Treasure of Zbojniks Etiqueta de Botella de Sasha Sharavarau é un estimado gañador do moi prestixioso 2022 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2022

The Treasure of Zbojniks Etiqueta de Botella

de Sasha Sharavarau

Cliente: St. Nicolaus (client company); Zbojnicka (brand)

Gañador do A' Design Award de Ouro na Categoría Envases

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Cores

O Deseño

Sobre The Treasure of Zbojniks Etiqueta de Botella

O Tesouro dos Zbojniks é un deseño de etiqueta para os destilados de froita Zbojnicka. Zbojnicka en eslovaco significa pertencente a un Zbojnik. Os Zbojniks eran bandoleiros que participaban en insurxencias contra a servidume, e a xente cría que agochaban tesouros nas montañas eslovacas. A etiqueta presenta os destilados como o tesouro dos Zbojniks. A montaña Velky Rozsutec móstrase na parte superior, e ornamentos eslovacos de diferentes rexións enmarcan o deseño. As ilustracións de estilo gravado están impresas en dúas cores sobre papel crema mate cunha textura suave. O nome do produto está aplicado con gofrado dourado.

O Recoñecemento

Sobre o A' Design Award de Ouro

The Treasure of Zbojniks Etiqueta de Botella gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que The Treasure of Zbojniks Etiqueta de Botella sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. The Treasure of Zbojniks Etiqueta de Botella crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Dimensións e Embalaxe: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Etiquetas: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Tecnoloxía de Produción: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Reto de Deseño: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspiración: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Duración do Proxecto: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Fluxo de Operacións: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Membros do Equipo: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Créditos das Imaxes: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)