O deseño Toji Caixa de vela de Xiaoman Fu é un estimado gañador do moi prestixioso 2022 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2022

Toji Caixa de vela

de Xiaoman Fu

Cliente: 3Dollar Design Studio

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Toji Caixa de vela

Toji é unha caixa de embalaxe desenvolvida para velas. Un corte en arco na parte frontal da caixa aumenta a área visible da ilustración do interior, polo que parte da historia se pode ver antes de abrir a caixa. A caixa está feita de cartón de 1000 gramos cun acabado mate, un proceso en relevo na parte superior e estampación en ouro na ilustración interior. As cores principais son o azul, o rosa, o amarelo e o marrón alaranxado de baixa saturación, escollidas segundo as diferentes historias. A caixa ábrese pola parte superior e a vela colócase na parte inferior. Cada caixa mide 100 por 100 por 120 milímetros.

O Recoñecemento

Sobre o A' Design Award de Prata

Toji Caixa de vela gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Toji Caixa de vela sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Toji Caixa de vela é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.
Dimensións e Embalaxe: Width 100mm x Depth 100mm x Height 120mm
Etiquetas: Candle,Package,Label,Box,Brand Identity
Tecnoloxía de Produción: The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration
Reto de Deseño: The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.
Investigación: The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.
Inspiración: Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.
Duración do Proxecto: The project started in June 2021 and finished in September 2021 in Xiamen.
Fluxo de Operacións: The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.
Membros do Equipo: Creative Director: Xiaoman Fu
Illustrator: Cyan Hong
Créditos das Imaxes: Image credit: Moon Away Studio / Petrel