Strong Tiger Envases de Licor de Tiger Pan

O deseño Strong Tiger Envases de Licor de Tiger Pan é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2022

Strong Tiger Envases de Licor

de Tiger Pan

Cliente: Beijing Shunxin Agriculture Holding Co., Ltd.

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Strong Tiger Envases de Licor

Strong Tiger é un deseño de packaging de edición limitada para un baijiu chinés. O deseño conmemora o Ano do Tigre no Zodíaco Chinés. A cabeza do tigre está debuxada nunha forma abstracta, inspirada nun casco de samurai do período dos Reinos Combatentes en Xapón. As liñas rectas e afiadas dan forma ao corpo da botella e expresan un carácter firme e inquebrantable. A botella está feita de vidro, o que engade brillo e textura á superficie e distingue o produto das botellas de cerámica. Unha cor vistosa e unha disposición clara da información axudan aos compradores a recoñecer o produto dende a distancia.

O Recoñecemento

Sobre o A' Design Award de Bronce

Strong Tiger Envases de Licor gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Strong Tiger Envases de Licor sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Strong Tiger Envases de Licor satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Dimensións e Embalaxe: Width 71.5mm x depth 92.5mm x height 393mm
Etiquetas: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Tecnoloxía de Produción: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Reto de Deseño: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Investigación: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiración: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Duración do Proxecto: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Fluxo de Operacións: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Membros do Equipo: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Créditos das Imaxes: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan