Xiaofengtan Liquor Envasado de Licor de Zhu Hai and Fang Jian

O deseño Xiaofengtan Liquor Envasado de Licor de Zhu Hai and Fang Jian é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2022

Xiaofengtan Liquor Envasado de Licor

de Zhu Hai and Fang Jian

Cliente: Zhu Hai, Fang Jian

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Xiaofengtan Liquor Envasado de Licor

Xiaofengtan é o envase para un licor chinés de alta gama. A forma da botella derívase dos xerros de cerámica tradicionalmente empregados en China para almacenar licor, reformulados nunha forma sinxela axeitada ao gusto moderno. O corpo arredondado axústase á palma da man, o que fai que a botella sexa fácil de suxeitar e axuda a evitar que resvale. A tapa dourada presenta liñas onduladas verticais e ábrese con facilidade. Uns puntos dourados forman unha textura tanto na botella como na caixa cúbica compacta, que mide 130 por 130 por 135 milímetros. A caixa está feita de papel degradable, e o tamaño reducido diminúe o uso de material.

O Recoñecemento

Sobre o A' Design Award de Bronce

Xiaofengtan Liquor Envasado de Licor gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Xiaofengtan Liquor Envasado de Licor sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Xiaofengtan Liquor Envasado de Licor satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: SANVINGA Xiaofengtan is a high-end Jiang-flavored liquor, whose body derives from the ceramic liquor jar commonly used by the Chinese. It impresses with a compact cube packaging, which, together with the bottle body, is decorated by texture formed by golden dots, echoing with each other, while the main color, orange, provides a strong sense of integrity and association.
Dimensións e Embalaxe: 130mm x130mm x135mm
Etiquetas: Reshape ceramic liquor jar, orange color, compact cube packaging, innovative appearance, resource-saving design.
Tecnoloxía de Produción: By optimizing the bottle body and packaging, its size has been greatly reduced. Furthermore, the compact cube packaging is made of degradable paper which reduces consumables and costs, and implements the concept of sustainable development. In addition, its personalized proportion is innovative among the posh yet lackluster traditional liquor packaging.
Reto de Deseño: Being influenced by traditional ideology, the packaging of liquor is monotonous and homogeneous. How to break from this ideology is the challenge confronted by Xiaofengtan before it was designed. Inspired by ceramic liquor jars, it is groundbreaking because of its innovative packaging. The Chinese liquor culture contained in it has drawn attention of the society to traditional culture, thus inheriting and then carrying forward Chinese liquor culture.
Investigación: Liquor, for the Chinese, more than the taste, also means a kind of inheritance of the liquor culture of China. According to the study, liquor consumers commonly pursue high-end, personalized and quality liquor, while the traditional liquor cannot fully cater for their aesthetics and tastes. The brand-new packaging design of Xiaofengtan aims to blend traditional Chinese liquor culture on this base, which has showcased its confidence in Chinese culture.
Inspiración: Its body is derived from ceramic liquor jars commonly used for liquor storage by the Chinese, and has been reshaped in a simplistic style to make it different from spherical jars and more in line with the aesthetics of modern people. The name, Xiaofengtan, originates from Fengtan, a unique traditional Chinese liquor storage technology. What is contained in the jar is liquor, but what is carried on is the culture. It also symbolizes the indispensable sense of ceremony in Chinese wine culture.
Duración do Proxecto: Developed in Chengdu, China in February 2020 and unveiled in Guizhou, China in August 2020.
Fluxo de Operacións: The rounded bottle body is designed in line with ergonomics and can perfectly fit the shape of the palm of users , which is convenient for pickup and also prevents slip. The golden cap with vertical corrugated lines opens easily.
Membros do Equipo: Hai Zhu
Jian Fang