Zhu Xixi A Caixa De Agasallo de Jin Zhang

O deseño Zhu Xixi A Caixa De Agasallo de Jin Zhang é un estimado gañador do moi prestixioso 2022 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2022

Zhu Xixi A Caixa De Agasallo

de Jin Zhang

Cliente: Wuhan Sanbu Brand Design

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Zhu Xixi A Caixa De Agasallo

2022 é o ano do tigre no calendario lunar chinés. O xeito máis directo é usar os gráficos de tigre. O deseñador usa a pronuncia similar de tigre e bendición en chinés, e usa cinco tigres para expresar wu fu lin men (unha modismo chinés, que se usa habitualmente no ano novo). usa modismos e gráficos para formar o dobre de bendicións do ano novo. As cores contrastantes laranxa e verde fan que todo o paquete sexa máis elegante. A caixa pódese usar como pintura decorativa e, ao mesmo tempo, hai unha imaxe de tigre coloreable para que a xente interactúe.

O Recoñecemento

Sobre o A' Design Award de Ferro

Zhu Xixi A Caixa De Agasallo gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Zhu Xixi A Caixa De Agasallo sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Zhu Xixi A Caixa De Agasallo é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: 2022 is the Year of the Tiger in the Chinese lunar calendar. Most of the New Year's gifts are showing Chinese traditions, but the brand wants a high-end dim sum gift box that combines traditional Chinese culture and is young and fashionable. The designer used the similar pronunciation of "tiger" and "blessing" in Chinese to express "wu hu lin men" (Chinese idiom, New Year's blessing) with five tigers; boldly used orange and green to contrast colors to make the whole package more fashionable.
Dimensións e Embalaxe: 520*280*50mm。At the same time, there is a line drawing tiger picture in the box. People can color the tiger with their family members and friends to enhance the interaction between the characters and achieve the effect of emotional interaction. The painted picture can be permanently retained as a hanging painting.
Etiquetas: zhuxixi、gift box for dim sum、gift box for the Year of the Tiger
Tecnoloxía de Produción: Both the gift box and the inner box are printed on ordinary cardboard, and the three-dimensional embossing effect is made to highlight the realistic tiger graphic. It is worth mentioning that the designer deliberately designed the box to be a thin growing strip, and embedded the lid into the bottom box. Inside, just like a framed painting, the box can be used as a decorative painting, and the packaging has the opportunity for secondary use to reduce waste.
Reto de Deseño: The biggest challenge of this packaging is: not only let the older people feel the traditional atmosphere, but also let the young people feel fashionable, how to integrate traditional Chinese culture and fashion is the most important problem to be solved.
Investigación: After confirming the idea of using five tigers to express New Year's greetings, the designer consulted a lot of materials and found five tigers representing five different meanings from different regions of China, such as representing peace, good luck, guardianship, and happiness. , fortune. And re-drawing and coloring, not only retains the traditional form, but also fashion.
Inspiración: The most direct way to create a gift box for the Year of the Tiger is to use tiger graphics. The designer used five tigers to express "wu hu lin men" (Chinese idiom, often used for New Year wishes), using the similar pronunciation of "tiger" and "blessing" in Chinese. Idioms and graphics form a double New Year's greeting. At the same time, there is a tiger picture in the box that people can color together to enhance the emotional interaction between people.
Duración do Proxecto: The project is designed in November 2021 and will be sold in Wuhan, China in December 2021
Fluxo de Operacións: In the Chinese Year of the Tiger, the idiom "five blessings come to the door" composed of tiger patterns and five tigers gives the most direct double New Year's blessing. At the same time, the tiger paintings prepared for people in the box can be used for coloring, which can create emotional interaction between people and make the New Year atmosphere more intense.
Membros do Equipo: Designer ：Jin Zhang