Alpine Sprout Envases de Té Verde de Jie Yang

O deseño Alpine Sprout Envases de Té Verde de Jie Yang é un estimado gañador do moi prestixioso 2022 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2022

Alpine Sprout Envases de Té Verde

de Jie Yang

Cliente: Decelent

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Alpine Sprout Envases de Té Verde

Alpine Sprout é un deseño de envase para té verde de alta montaña cultivado no condado de Wufeng, provincia de Hubei, China. O té medra en montañas altas e cantís, e a colleita das follas resulta difícil. Formas abstractas de montañas escarpadas e caligrafía chinesa aparecen na caixa exterior para reflectir o escarpado ambiente de cultivo e o traballo dos colledores de té. Un patrón en relevo e en baixorrelevo no lateral da caixa evoca a antiga ruta do té e os cabalos. Cartón biodegradable conforma a caixa exterior, mentres que unha bolsa de papel biodegradable garda o té no interior.

O Recoñecemento

Sobre o A' Design Award de Bronce

Alpine Sprout Envases de Té Verde gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Alpine Sprout Envases de Té Verde sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Alpine Sprout Envases de Té Verde satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This case is a new package of alpine green tea produced in Wufeng County, Yichang, Hubei Province. It belongs to a unique local variety. It is deeply loved by people because of its long history and unique flavor. It has beautiful scenery and steep terrain. This product grows on high mountains and cliffs, and it is very difficult to pick. In order to highlight its precious and the hardships of tea pickers, the design team abstracts the steep mountains and integrates them into the design of outer packaging.
Dimensións e Embalaxe: The outer package is 100 mm thick, 350 mm long and 350 mm wide.
Etiquetas: Local specialties, green tea, gifts, ancient tea horse road, culture and fighting spirit
Tecnoloxía de Produción: Degradable environmental protection cardboard is used as the main packaging material for the outer packaging, and degradable environmental protection paper bag is used for the inner bag to eliminate excessive packaging and emphasize the harmonious coexistence between human beings and the environment.
Reto de Deseño: 1. The biggest difficulty of this tea packaging is that the bronzing process is difficult to show color on the green base. The design team debugged it many times to solve the high saturation printing of color.
2.Finally, the problem is solved by repeated printing.
Investigación: This design is a brand new case. The customer said that there are many varieties of tea in the world. As a local minority variety, this case is difficult to stand out from many similar products. Therefore, the design team decided to make some changes: highlight the growth environment of local tea, and express the scarcity and rarity of this tea based on the natural terrain of steep cliffs and the fact that it is difficult to harvest. Combined with the technique of Chinese calligraphy, it reflects the momentum of the working people not to admit defeat.
Inspiración: Taking the local mountains and Chinese calligraphy as the creative elements, the steep terrain and the precipitous tea mountain, combined with the vigorous and powerful calligraphy flying white technique, bring the feeling of Millennium heritage in one go; The concave convex shape on the side of the packing box is used to express the difficulty of the ancient tea horse road. It is a hymn of respect for life and people's hard work.
Duración do Proxecto: The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei Province.
Fluxo de Operacións: Designers try to use the proverb "man will conquer nature" to create a new brand influence of tea, which is the original intention of the packaging of this green tea. By studying the production environment and the living scenes of local people, combined with local cultural characteristics and legends and allusions, the designer adopts the minimalist visual fusion technology to move the hardships of tea production and trade into the same box.
Membros do Equipo: JieYang