Gui Ba Fang Envasado de Baijiu de Yanhui Zhang

O deseño Gui Ba Fang Envasado de Baijiu de Yanhui Zhang é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2023

Gui Ba Fang Envasado de Baijiu

de Yanhui Zhang

Cliente: Wuhan Pufine Creative Technology Co., Ltd.

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Gui Ba Fang Envasado de Baijiu

Gui Ba Fang é un deseño de envasado para un licor chinés baijiu. O deseño inspírase na arte e na historia da Dinastía Tang. O tema baséase no relato do emperador Tang dando a benvida a hóspedes de moitas terras. Aplícanse motivos tradicionais de caligrafía, gravado de selos e frescos de Dunhuang tanto na caixa de agasallo como na botella. A botella cerámica octogonal suxire unha benvida desde todas as direccións. No interior da caixa, unha ilustración amosa o emperador entretendo aos seus hóspedes. Tanto a caixa como a botella pódense conservar e reutilizar como obxectos decorativos.

O Recoñecemento

Sobre o A' Design Award de Bronce

Gui Ba Fang Envasado de Baijiu gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Gui Ba Fang Envasado de Baijiu sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Gui Ba Fang Envasado de Baijiu satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: In a theme of “Culture of The Great Tang Dynasty”, this Chinese Baijiu reflects a nice vision of harmonious development and national peace, expressing the artistic and cultural values of oriental aesthetics by applying a blend of the histories, art and culture of the prosperous Tang Dynasty with the product in the form of Chinese traditional calligraphy, seal cutting, painting and art crafts. It combines the history, culture and social scenes tightly with the product and also represents the wishes of the company to inherit and carry forward the virtues of traditional culture.
Dimensións e Embalaxe: Gift Box Size: L 280mm* W 155mm * H 110mm
Bottle Size: D 78mm * H 233mm
Etiquetas: High-end gift, oriental aesthetic, Chinese ceramic, Chinese Baijiu, Baijiu Design
Tecnoloxía de Produción: The color of emperor's costume represents the highest rank. Inside the box, the exquisite picture of Emperor entertaining guests tells a story in cultural and artistic way. The octagonal ceramic bottle implies welcoming guests from all ways. Its cultural connotation is improved as the calligraphy with a meaning of harmonious coexistence is employed. A theme of “eight phoenixes worship the sun” indicates positive and harmonious development.
Reto de Deseño: One of the hardest part of the whole design comes in the early stage, a large amount of information needs to be sorted and screened and then following a work of integration and refinement of the creativity which related to its theme, for instance, the drawing of illustrations requires a fusion of historical stories and Dunhuang frescoes. Another is in the process of communication and implementation of how to represent the sense of product quality on its packaging material and technological process.
Investigación: Chinese Baijiu, in addition to its role in social occasion and emotional communication, it is also a key part of Chinese history and culture, this is why it is regarded as a consumer goods founded on the basis of history and culture. Nowadays, traditional culture is need a continuous protection and inheritance while the rest of liquors have begun to affect younger generation. It enriches the connotation and quality of the product, and also inherits cultural virtues and lifestyle when the traditional culture, history and art are merged in it.
Inspiración: Tang Dynasty, the most noticeable, prosperous and open dynasty in Chinese history. Inspired by the history of the Emperor of Tang Dynasty welcoming guests from all over the world, this product tights the culture of Baijiu closely with the history, cultural values, social scenes and emotional resonance in the form of Chinese traditional calligraphy, seal cutting and the Dunhuang frescoes to boost the connotation of the product and highlight its theme as well.
Duración do Proxecto: The project started in Dec.,2021 in Wuhan and finished in June,2022 in Wuhan, and was launched in China in July,2022.
Fluxo de Operacións: The history, culture and art of Tang Dynasty are blended together in this product to spark the customers to research and adore the history, traditional culture and art. It can be propagated and promoted in a more widespread way when combined with commemorative activities, tourism, art exhibitions and museums. Both of the outer box and bottle can be used as a handicraft or collection with less discard or waste.
Membros do Equipo: Creative Director: Zhang Yanhui
Designer: Zhang Xintong
Illustration：Wang shijie
Technical director: Zhou Xiaoli
Créditos das Imaxes: Zhang Yanhui
Zhang Xintong
Wang shijie