Wan Shan Jiu 5696 Envase para Baijiu de Zhang Yanhui

O deseño Wan Shan Jiu 5696 Envase para Baijiu de Zhang Yanhui é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2023

Wan Shan Jiu 5696 Envase para Baijiu

de Zhang Yanhui

Cliente: Wuhan Pufine Creative Technology Co., Ltd.

Gañador do A' Design Award de Prata na Categoría Envases

25,798

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O Deseño

Sobre Wan Shan Jiu 5696 Envase para Baijiu

Wan Shan Jiu 5696 é un deseño de envase para un Baijiu chinés de alta gama destinado ao mercado internacional. A botella ten unha forma triangular sólida e estable. A forma triangular une elementos decorativos da arquitectura clásica occidental coa idea oriental de que o tres xera todas as cousas do mundo. Relevos tridimensionais de famosos monumentos do mundo rodean a botella e suxiren unha viaxe arredor do mundo. Unha insignia metálica gravada marca a calidade do produto. Tanto a caixa de agasallo como a botella pódense conservar e exhibir.

O Recoñecemento

Sobre o A' Design Award de Prata

Wan Shan Jiu 5696 Envase para Baijiu gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Wan Shan Jiu 5696 Envase para Baijiu sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Wan Shan Jiu 5696 Envase para Baijiu é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: As a high-end Chinese Baijiu with a purpose for overseas, it combines cultures of eastern and western together. The triangular bottle, solid and stable, which reveals the blend of the triangle decorative elements of western architecture and "Three begets all things of the world" of eastern thought. The beliefs of both western "Knight" and eastern "gentleman" are presented by a 3D metal badge, reflecting its high quality. To be surrounded by the images of worldwide landmarks on the bottle, which express the hope to spread abroad and communicate with the world.
Dimensións e Embalaxe: Gift Box Size:325*155*115mm
Bottle Size:248*82mm
Etiquetas: Shanghai, Chinese Baijiu, Classical Building, Packaging Design, Triangular Bottl
Tecnoloxía de Produción: The triangular bottle, solid and stable, full of infinite possibilities. To be surrounded by three-dimensional relief of the world-famous landmarks on the bottle, it produced a visual and emotional association of travelling around the world, highlighting the theme of globalization. The stereoscopic carved metal badge reflects the quality and grade of the product.
Reto de Deseño: As a high-end Chinese Baijiu that starts from Shanghai and promotes to the international market, the biggest challenge is to explore the differences in similar products and combine the characteristics of Shanghai urban culture to find a way to integrate the different cultural fields of the East and the West.
Investigación: It is easy to arise homogeneous competition in Baijiu market of China. As a global oriented high-end product, the new breakthrough and direction are required to find out. When we see western triangular patterns are found on ancient Chinese pottery of 3000 years ago, while the Louvre Museum adopts the design of the Pyramid, all of them crossed the boundaries of time, space, culture and art, and brought inspiration as well as the bold attempts and challenges of the design.
Inspiración: There are fifty-two classical foreign-built buildings with a history of more than one hundred years standing on Shanghai Bund, which prove that the cultures, arts and products of different countries and regions can be integrated with each other. Get inspiration from western classical architecture while integrate eastern and western cultures, this product would start its journey from this eastern city and get a worldwide market.
Duración do Proxecto: The project started in Nov.,2021 in Wuhan and finished in June,2022 in Wuhan.
Fluxo de Operacións: It would naturally arouse the attention and emotional resonance of the users as it combined the landmark with the product, which could boost the spread and promotion when it associated with urban culture, architectural environment, art exhibitions, commemorative activities and tourism. Both the packing box and bottle could be used for display and present as a work of art or collection with little discard and waste.
Membros do Equipo: Creative Director: Zhang Yanhui
Designer: Xiang Shasha
Illustration：Wang shijie
Technical director: Zhou Xiaoli
3D Scene Rendering：Luo Kang
Créditos das Imaxes: Xiang Shasha
Wang shijie