Stamatakis Bakery Renovación de Marca de Antonia Skaraki

O deseño Stamatakis Bakery Renovación de Marca de Antonia Skaraki é un estimado gañador do moi prestixioso 2023 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2023

Stamatakis Bakery Renovación de Marca

de Antonia Skaraki

Cliente: Stamatakis

Gañador do A' Design Award de Ouro na Categoría Envases

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Cores

O Deseño

Sobre Stamatakis Bakery Renovación de Marca

Unha litografía das receitas auténticas e das memorias dun fogar. Cando os produtos de forno máis amados se encontran coa tradición, o mistagogo do gusto e o ritual do pracer, o que sempre vén á mente é unha figura feminina. Os sabores auténticos de Eugenia, que traen recordos emocionais, as receitas artesanais da tradición! Eugenia é como unha litografía, nunca igual, nunca sacada dun molde. Non hai moldes para Eugenia porque ela é a semellanza da nai.

O Recoñecemento

Sobre o A' Design Award de Ouro

Stamatakis Bakery Renovación de Marca gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Stamatakis Bakery Renovación de Marca sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Stamatakis Bakery Renovación de Marca crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Eugenia is like a lithograph, never the same, never taken out of a mold. There are no molds for Eugenia because she is our mother. The one who -through the mystagogy of taste and the ritual of pleasure- gave birth to creation. The one that brings all the memories of our home. The creator.
Dimensións e Embalaxe: Paper Box Width 160mm x Depth 160mm x Height 70mm
Paper Box Width 240mm x Depth 240mm x Height 70mm
Paper Box Width 280mm x Depth 320mm x Height 70mm
Paper Box Width 320mm x Depth 320mm x Height 70mm
Paper Box with window Width 80mm x Depth 80mm x Height 190mm
Etiquetas: Rebranding, packaging design, bakery
Tecnoloxía de Produción: The range of packages created using the technic of engraving.
The main heroine is Evgenia, mother of the owners of the bakery.
The range of packages include boxes in several sizes. Coffee cups, bags, napkins and more.
Reto de Deseño: The aim was to create the logo and packaging design for the Stamataki bakery. The challenge was to capture in an original way, the tradition of a company with successful recipes that were passed down from generation to generation.
Due to the nature of the business, the target audience cannot be specified in a specific way.
Investigación: There was no research for this project
Inspiración: It started with a blessing. The touch of a ritualistic stamp that Eugenia used to put on top of her breads, just before putting them in the oven. It is truly a blessing to be a creator, to be able to offer. And she loved taking care of others. Her red hair, intricately made every day. She was never careless, her liveliness and her red bow, trademarks. If she was a piece of nature, she would be the cobs rustling in the wind.
Duración do Proxecto: he project started in May 2020 in Athens and finished in October 2021 in Athens, and was exhibited in Crete in June 2021.
Fluxo de Operacións: All the bows used, are from recycled material. The bows are from paper scraps, taken from the original packaging when cut for production. Instead of throwing away the leftover papers, we are reusing them as a final touch. The packaging only uses black ink and the bows red pantone color, resulting in fewer use of ink.
Patentes: No Patents
Membros do Equipo: creative director: Antonia Skaraki
art director: Andreas Deskas
Créditos das Imaxes: Image No#1 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#2 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#3 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#4 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)
Image No#5 : Photographer Popi Zafeiraki, Illustrator Andreas Deskas (Art Director)