Moon and Tea Mid Autumn Embalaxe de Caixa de Agasallo de Chenxiang Xi

O deseño Moon and Tea Mid Autumn Embalaxe de Caixa de Agasallo de Chenxiang Xi é un estimado gañador do moi prestixioso 2023 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2023

Moon and Tea Mid Autumn Embalaxe de Caixa de Agasallo

de Chenxiang Xi

Cliente: 5gN² Creative Design Studio

Gañador do A' Design Award de Ouro na Categoría Envases

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Cores

O Deseño

Sobre Moon and Tea Mid Autumn Embalaxe de Caixa de Agasallo

Moon and Tea Mid Autumn é unha caixa de agasallo creada para o Festival do Medio Outono, que tradicionalmente se celebra en China no oitavo mes do ano lunar. A caixa está feita de materiais naturais como bambú, cerámica e palla de trigo. Contén pasteis de lúa con arroz de cores local e té Pu-erh. Cada parte está deseñada para a súa reutilización. O corpo e a placa da tapa de porcelana branca convértense nunha bandexa de té, mentres que a asa serve como culler. A caixa interior pode transformarse nun farol de lúa, e a parte esférica da tapa pode empregarse como queimador de incenso.

O Recoñecemento

Sobre o A' Design Award de Ouro

Moon and Tea Mid Autumn Embalaxe de Caixa de Agasallo gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Moon and Tea Mid Autumn Embalaxe de Caixa de Agasallo sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Moon and Tea Mid Autumn Embalaxe de Caixa de Agasallo crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
Dimensións e Embalaxe: 24.5cm x 8.5cm x 30cm
Tecnoloxía de Produción: The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
Reto de Deseño: In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.

Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.

Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design.
Investigación: Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
Inspiración: It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
Duración do Proxecto: The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
Fluxo de Operacións: Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
Membros do Equipo: Chenxiang Xi and Chenling Zhang