Ocean Blue Envasado de Bebidas Alcohólicas de Jingzhang Xiao and Dongyan Ruan

O deseño Ocean Blue Envasado de Bebidas Alcohólicas de Jingzhang Xiao and Dongyan Ruan é un estimado gañador do moi prestixioso 2023 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2023

Ocean Blue Envasado de Bebidas Alcohólicas

de Jingzhang Xiao and Dongyan Ruan

Cliente: Jiangsu Yanghe Distillery Co., Ltd

Gañador do A' Design Award de Bronce na Categoría Envases

20,223

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O Deseño

Sobre Ocean Blue Envasado de Bebidas Alcohólicas

Ocean Blue é un deseño de envasado para un licor baijiu. A botella segue as proporcións da espiral de Fibonacci, o que lle confire unha forma equilibrada e dinámica, fácil de suxeitar e abrir. A parte superior está acabada con chispas doradas que evocan a area da praia, mentres que a parte inferior está coloreada en azul mar. Empréganse técnicas de litografía en plancha de cobre, efecto ollo de gato e gravado en relevo para mellorar a textura da superficie. A caixa exterior está feita de cartón gris cun interior de cartón branco, un acolchado de espuma e un blister tecido. Un sistema de códigos vincula cada botella, caixa e estoxo para axudar a protexer o produto contra a falsificación.

O Recoñecemento

Sobre o A' Design Award de Bronce

Ocean Blue Envasado de Bebidas Alcohólicas gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Ocean Blue Envasado de Bebidas Alcohólicas sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Ocean Blue Envasado de Bebidas Alcohólicas satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The bottle is so exquisite that the liquor inside feels like a vast ocean. The bottle body remains in the golden ratio shape of waves. The shape of the bottle is flexible and smooth, following the principles of rational aesthetics. The golden rule of "Fibonacci spiral" is used to modify the ratio of the wine bottle to create a more balanced, elegant and dynamic super golden ratio of "point, line and surface", which is convenient for users to hold and open, and meets the ergonomics design.The industry's first copper plate lithography in designing baijiu bottles. Other techniques like cat-eye making and embossing are also adopted in the design to give the bottle a better texture. It will give customers a brand-new experience.
Dimensións e Embalaxe: 140mmx115mmx320mm，
Etiquetas: crafts, Baijiu, spirit, packaging, art
Tecnoloxía de Produción: Bottle: blue material, weight 510g
Cap: The materials used for the various parts of the cap contain PS, ABS, PC, PE or EPE.
Box: The outer box is grey board paper containing positioned photo-engraved paper with a blister top; the interior is mounted on white board paper; with a foam pad and woven blister.
Reto de Deseño: Nearly 100 million bottles of the product are sold annually with its shoddy knock-offs rife in the market. This design is focused on anti-counterfeiting. The newly designed product includes a utility model patent for a composite buckle, which consists of an assembly part, a cross-linking part, and a connecting part. The buckle is made of plastic injection molding, with a hole set on its cross-linking part and a metal insert rod in the hole.
Investigación: In-depth market research through online questionnaires and offline seminars to analyse the memory points and shortcomings of Ocean Blue packaging. Memorable points such as the "Ocean Blue main visual symbol and its classic streamlined bottle" should be continued; But the box material is soft, the colour gradation is quite grey and dull, and the bottle label lacks details and texture.
The upgrade of Ocean Blue inherits the memory points, improves the deficiencies and combines modern and stylish design, to enhance the overall quality and grade. The focus is on upgrading the outer boxes, bottle labels, handbags and outer cases.
Inspiración: The elements of sea and beach are highlighted in the design of the bottle. The upper part is painted with golden sparks, an association with beach sand. The sparks symbolize ideals. The lower part is colored in sea blue. It symbolizes fights for hope. The overall design demonstrates a "youth, vigor, optimism and ambition" image, demonstrating the consistency of quality and brand appeal.
Duración do Proxecto: 2021-May.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Fluxo de Operacións: The four codes of 1+6+6+6 are used to digitally correlate the inner and outer cap , box and case. 1 case code to 6 bottle codes + 6 box codes, each bottle code and box code corresponds to the other.
Membros do Equipo: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin