Shguijiu Dian Envase para Botella de Baijiu de Liang Chen

O deseño Shguijiu Dian Envase para Botella de Baijiu de Liang Chen é un estimado gañador do moi prestixioso 2023 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2023

Shguijiu Dian Envase para Botella de Baijiu

de Liang Chen

Cliente: Shanghai Guijiu Group Co., Limited.

Gañador do A' Design Award de Ouro na Categoría Envases

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O Deseño

Sobre Shguijiu Dian Envase para Botella de Baijiu

Shguijiu Dian é un deseño de envase para un Baijiu de agasallo de alta gama de Shanghái. A forma inspírase na Torre de Shanghái, o edificio máis alto da China. A botella de cristal e a tapa metálica con acabado de espello percíbense como unha soa forma, con curvas en espiral e un perfil asimétrico. A caixa exterior é cilíndrica e chapada en prata, cunha superficie curva irregular. A caixa exterior mide 110 mm de diámetro e 330 mm de altura, e a botella mide 80 mm de diámetro e 300 mm de altura. Ambas as partes poden conservarse e exhibirse, o que reduce os residuos.

O Recoñecemento

Sobre o A' Design Award de Ouro

Shguijiu Dian Envase para Botella de Baijiu gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Shguijiu Dian Envase para Botella de Baijiu sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Shguijiu Dian Envase para Botella de Baijiu crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: As a high-end gift Baijiu representing Shanghai in a theme of opening up the future, the creative design is enlightened by Shanghai Tower, the highest building in China and the third in the world, which reflects the international urban style and an urban spirit that transcends the future in both recognition and influence. The cross-domain and futuristic architectural aesthetics is applied on the appearance design, which is a boldly try and innovation in the traditional Chinese Baijiu industry, and could motivate more young people to come and try, highlighting its creative theme of the future.
Dimensións e Embalaxe: Outer box: diameter 110mm * height 330mm Bottle: diameter 80mm* height 300mm
Etiquetas: Shanghai Tower, Chinese Baijiu, Packaging Design, Open up the future Limited edition,High-end Baijiu
Tecnoloxía de Produción: It looks like an indivisible one while the crystal bottle matched with mirror-like metal cap, which featured in spiraling curves and asymmetric shape, full of a sense of future with infinite possibilities. It is also a product with the sense of hi-tech and art while the silver-plated packing box is designed in cylindrical shape with irregular curved surface which would produce undulating changes.
Reto de Deseño: The most difficult part is the facade of the packing. The senses of urban spirit, product positioning and the high-end gift are required to present in one product at the same time. The significant differences from the existing similar products are asked in bottle, packing box, material and process, as a result, it is a huge challenge and attempt in production.
Investigación: A landmark is often regarded as the symbol of a city or even the country. The product would be more approachable when it designed as the most famous and most influential building in Shanghai, which could promote the spread of brand and urban culture and reflect its positioning of internationalization and future development. At the first half of 2022, Shanghai was deeply suffered from COVID-19 and this product expressed the confidence in overcoming the epidemic and hope for a better future.
Inspiración: A landmark is often regarded as the symbol of a city or even the country, which could convey a stronger cultural value and spiritual belief. The creative design sources from Shanghai Tower, the highest building in China and the third one in the world, and also the symbol of Shanghai because of its extremely modern and futuristic shape with infinite possibilities.
Duración do Proxecto: The project began in Shanghai in September 2021 and the design will be completed in Shanghai in November 2021.
Fluxo de Operacións: Combination of the urban landmark building with product would naturally arouse the attention and emotional resonance of users, which could better integrate urban culture, sketch landscape, art exhibitions, commemorative activities and tourism visits to get wider dissemination and promotion. Both the outer box and the bottle could be displayed and presented as art and collection exhibits, reducing the discard and waste of materials.
Membros do Equipo: Creative Director: Chen Liang
Chief Designer: Chen Liang
3D Scene Rendering: Song Liu
Créditos das Imaxes: Creative Director: Chen Liang