Collection of Formosa Terroir O Deseño De Envases de PH7 Creative Lab

O deseño Collection of Formosa Terroir O Deseño De Envases de PH7 Creative Lab é un estimado gañador do moi prestixioso 2023 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2023

Collection of Formosa Terroir O Deseño De Envases

de PH7 Creative Lab

Cliente: PH7 Creative Lab

Gañador do A' Design Award de Prata na Categoría Envases

27,509

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Cores

O Deseño

Sobre Collection of Formosa Terroir O Deseño De Envases

A agricultura de Taiwán sempre foi un motivo de orgullo para a nación, con produtos de alta calidade que levan tras de si historias conmovedoras. Para presentar a súa beleza, PH7 Creative Lab reuniu a agricultores' asociacións do centro, oeste, sur e leste de Taiwán e seleccionaron catro produtos con valor de representación local que se aliñan co ESG en torno ao tema da Colección do Terroir de Formosa.

O Recoñecemento

Sobre o A' Design Award de Prata

Collection of Formosa Terroir O Deseño De Envases gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Collection of Formosa Terroir O Deseño De Envases sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Collection of Formosa Terroir O Deseño De Envases é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Taiwan agriculture has always been a source of pride for the nation, with high-quality products that carry moving tales behind them. To present their beauty, PH7 Creative Lab has brought together farmers’ associations from central, west, south and east Taiwan and selected four products with local representation value that align with ESG around the theme of Collection of Formosa Terroir.
Dimensións e Embalaxe: Gift box dimensions: 147 × 147 × 140mm
Four color printing + Partial bronzing + Partial embossing + Double-sided matte film
Etiquetas: Package design，Souvenir Design，Agricultural aesthetics，Oriental design，Place making，Taiwan Flavor
Tecnoloxía de Produción: Four unique flavors of the island are collected in a beautifully designed gift box, enabling you to carry mountain, sea, heaven and earth along with you wherever you go. The design adopts the structure of continuous packaging and divides the box into four continuous triangular compartments with independent openings for each of the four key products. In terms of visual impact, a progressive box opening process is introduced according to the sequence of mountain, sea, heaven and earth, guiding you to read the stories of the four areas slowly and gradually appreciate the rich agricultural flavors of Formosa Island as you open the gift box. The combination of the progressive box opening design and unique box structure makes for a product packaging of clever innovation and design impact.
Reto de Deseño: Farmers’ associations are farmer organizations unique to Taiwan. There are close to 300 farmers’ associations in Taiwan whose functions are to improve farmers’ knowledge and skills, facilitate agricultural modernization, improve the lives of farmers and develop farming village economies. However, most farmers’ associations are relatively traditional in thinking and thus easily limited in terms of marketing and promotion. PH7 Creative Lab has been building innovative branding for Taiwan agriculture for many years. This time, it has introduced branding and design thinking for the products of four areas, creating stories for the products and introducing aesthetic value in building the design of the Collection of Formosa Terroir gift box with high national representation value for Taiwan. We succeeded in transforming the traditional impression towards agricultural products held by the public and also in creating value for Taiwan agriculture and promoting high-quality product markets.
Inspiración: PH7 Creative Lab is a long-time partner of Taiwan agriculture specializing in creating design value for the industry. To increase visibility for innovation, we selected four products with local representation value aligning with ESG around the theme of Collection of Formosa Terroir, including 92 Coffee (Mountain), dried wax apple (Sea), slow brewed tea (Heaven) and jasmine tea (Earth). These are Taiwan’s most authentic local flavors.
Duración do Proxecto: The project started in April 2022 in Taichung County, Taiwan
and finished in September 2022 in Taichung County, Taiwan
Membros do Equipo: Design：PH7 Creative Lab
Sub-Brand of packaging：PH7 Creative Lab