Smoothies Branding Alimentario de Andromachi Kakava

O deseño Smoothies Branding Alimentario de Andromachi Kakava é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2024

Smoothies Branding Alimentario

de Andromachi Kakava

Cliente: ABC Design Communication

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Smoothies Branding Alimentario

Nun mundo que está constantemente en movemento e o tempo apremia, os smoothies de Jean Paul Lab responden ciclando en paquetes de seis cheos de diversión e grandes sabores. Os ciclistas convértense no símbolo da liberdade. En todas as estacións móvense de forma non convencional e audaz, descubrindo camiños que enchen as súas vidas de pracer, igual que o sabor agochado nos smoothies. É tempo de soltar e viaxar ao mundo máxico dos sabores de Jean Paul Lab seguindo as rutas do pracer.

O Recoñecemento

Sobre o A' Design Award de Ferro

Smoothies Branding Alimentario gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Smoothies Branding Alimentario sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Smoothies Branding Alimentario é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
Dimensións e Embalaxe: Label: Width 110mm x Height 160mm
Etiquetas: smoothies, jean paul lab, vintage, packaging
Tecnoloxía de Produción: The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product.
Reto de Deseño: The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
Investigación: Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies.
Inspiración: In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.

The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors
Duración do Proxecto: The project started in April 2020 in Athens and finished in July 2020 in Athens.
Fluxo de Operacións: The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
Membros do Equipo: George Ziakas
Costas Lakis