Eidon Avec Envases para Cervexa de Lin Zhang and Chengbin Jiang

O deseño Eidon Avec Envases para Cervexa de Lin Zhang and Chengbin Jiang é un estimado gañador do moi prestixioso 2024 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2024

Eidon Avec Envases para Cervexa

de Lin Zhang and Chengbin Jiang

Cliente: China Qingdao Eidon Avec Beer Ltd.

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Eidon Avec Envases para Cervexa

Eidon Avec é un estoxo de agasallo creado para unha serie de degustación de catro cervexas artesás. O conxunto contén catro botellas de aluminio, cada unha de 250 milímetros de altura, dentro dunha caixa exterior de 420 milímetros de lonxitude, 270 milímetros de altura e 130 milímetros de profundidade. Catro ilustracións orixinais foron debuxadas a man e renderizadas dixitalmente, unha para cada cervexa. As obras de arte comparten unha narrativa mítica inspirada en lendas europeas e na arte de elaborar cervexa. O gran formato das botellas ofrece espazo para imaxes vívidas. O conxunto tamén é axeitado para agasallar durante festivais.

O Recoñecemento

Sobre o A' Design Award de Bronce

Eidon Avec Envases para Cervexa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Eidon Avec Envases para Cervexa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Eidon Avec Envases para Cervexa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimensións e Embalaxe: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Etiquetas: Craft beer design，China design，illustration design
Tecnoloxía de Produción: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Reto de Deseño: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Investigación: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspiración: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Duración do Proxecto: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Membros do Equipo: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng