Ling Lie Vodka Envase de Vodka de Laizhou Distillery

O deseño Ling Lie Vodka Envase de Vodka de Laizhou Distillery é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2024

Ling Lie Vodka Envase de Vodka

de Laizhou Distillery

Cliente: Laizhou Distillery

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre Ling Lie Vodka Envase de Vodka

Ling Lie Vodka é un deseño de envase de botella creado para unha augardente branca producida en Qionglai, Sichuan. A forma inspírase nas Montañas Nevadas de Xiling, de onde proceden as materias primas. Unha textura ondulada evoca as superficies rochosas e a pintura chinesa con tinta. A botella está feita de vidro branco cristalino de alta translucidez, cunha tapa impresa mediante serigrafía e unha etiqueta rematada con estampación en ouro e prata sobre papel respectuoso co medio ambiente. As liñas curvas e esveltas melloran o agarre, e o pescozo estreito limita a entrada de aire na botella, de xeito que a augardente pode conservarse e servirse en varias ocasións.

O Recoñecemento

Sobre o A' Design Award de Prata

Ling Lie Vodka Envase de Vodka gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Ling Lie Vodka Envase de Vodka sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Ling Lie Vodka Envase de Vodka é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Laizhou Distillery in Qionglai, Sichuan, introduces the specially designed packaging for its first white spirit, Ling Lie Vodka. The packaging highlights the Snow Mountains features, where the raw materials originated, providing a pleasant drinking experience while enjoying the natural and original brewing style. It introduces the modest and pure Chinese culture to the world while integrating the excellent traditions of the Vodka family to explore new possibilities in the spirits market.
Dimensións e Embalaxe: product dimensions, 78 mm x 78 mm x 309 mm
Etiquetas: Vodka, Snow Mountains, Integration of Chinese and Western, Naturalism, Local Spirit
Tecnoloxía de Produción: Highly Translucent Crystalline White Glass, Screen Printing Bottle Cap, Gold and Silver Stamping Label
Reto de Deseño: The challenge is how to create local Chinese spirits packaging. Ling Lie breaks through the traditional vodka packaging model. Natural landscape elements with modern crafts highlight the interaction between nature and modern art. Moreover, the label incorporates the glacial element to convey the natural and pure local brewing concept, with gold and silver stamping and environmentally friendly paper, paying tribute to nature.
Investigación: In the new consumption era, foreign spirits dominate the vodka market. By introducing this memorable spirits packaging, the design team entices the drinker into an enjoyable drinking journey while building a local spirits brand, highlighting the excellence of domestic spirits and Chinese aesthetics to the world.
Inspiración: The inspiration for the bottle design comes from the Xiling Snow Mountains, as the corrugated texture resembles the combination of rocks and Chinese water ink. The highly translucent crystalline white glass showcases the toughness of the stone, the ecological landscape features where the raw materials come from, and the power of nature, which aligns with the brand concept of nature and purity, showcasing dynamic aesthetics of masculinity, strength, and purity.
Duración do Proxecto: The project was designed and developed in 2022 in Shanghai and Qionglai, and launched in July 2023 in China.
Fluxo de Operacións: The grand but modest shape of the bottle employs slim, curved lines combined with the rocky texture of the snow mountain elements, providing customers with a more comfortable holding experience and a more layered sense of touch. The slender and elegant neck of the bottle reduces the air entering it, making it easy to store and drink it several times.
Membros do Equipo: Yan Zhang, Wanting Tang, Sijia Liang, Ming Ke