Challenger Envase para Bebidas Alcohólicas de Yao Wu

O deseño Challenger Envase para Bebidas Alcohólicas de Yao Wu é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2024

Challenger Envase para Bebidas Alcohólicas

de Yao Wu

Cliente: Beijing Wuyao Cultural and Creative Co. Ltd.

Gañador do A' Design Award de Prata na Categoría Envases

43,796

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O Deseño

Sobre Challenger Envase para Bebidas Alcohólicas

Challenger é un deseño de envase para un par de botellas de licores. O deseño inspírase en dúas historias clásicas da mitoloxía chinesa, Nezha no Palacio do Dragón e Wukong no Palacio Celestial, e transmite un espírito de ousadía para desafiar. As botellas son de cor laranxa e azul e levan ilustracións temáticas. A caixa é de cor azul escura con bordos dourados, e na parte frontal están impresos elementos que representan a Wukong e Nezha con relevo e estampación en ouro. A caixa ábrese como unha porta dobre nun ángulo oblicuo de 60 graos e logo mantense en posición vertical sobre unha superficie plana.

O Recoñecemento

Sobre o A' Design Award de Prata

Challenger Envase para Bebidas Alcohólicas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Challenger Envase para Bebidas Alcohólicas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Challenger Envase para Bebidas Alcohólicas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
Dimensións e Embalaxe: Packaging box 30cm*12cm*22cm.
Etiquetas: Challenger, Package design, Chinese Mythology, Chinese spirits
Tecnoloxía de Produción: The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
Reto de Deseño: The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
Investigación: This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
Inspiración: The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
Duración do Proxecto: The project began in May 2022 in Beijing and was completed in July 2022.
Fluxo de Operacións: The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
Membros do Equipo: Original designer：Wu Yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Zheng ziyang
Graphic designer:Shi huafeng
Graphic designer:Tan zhen
3D designer:Liao hao