Shan Ling 3 Caixa de Embalaxe de Shanghai Kuyekuye Technology Co., Ltd.

O deseño Shan Ling 3 Caixa de Embalaxe de Shanghai Kuyekuye Technology Co., Ltd. é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2024

Shan Ling 3 Caixa de Embalaxe

de Shanghai Kuyekuye Technology Co., Ltd.

Cliente: 361°kids

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Shan Ling 3 Caixa de Embalaxe

Shan Ling 3 é unha caixa de embalaxe de edición limitada que contén zapatos, roupa e accesorios para un conxunto de equipo deportivo. A forma triangular difire das caixas rectangulares habituais e permite que todos os artigos queden dispostos planos no seu interior. Unha soa caixa serve para tallas de zapato do 31 ao 43, e a roupa énrólase para evitar arrugas durante o transporte. Empréganse materiais respectuosos co medio ambiente, e o volume e o peso reducidos diminúen o uso de materiais e os custos loxísticos. A gráfica inspírase na caligrafía chinesa e na lenda da carpa que salta a porta do dragón, empregando o peixe, a porta e a auga como elementos centrais.

O Recoñecemento

Sobre o A' Design Award de Ferro

Shan Ling 3 Caixa de Embalaxe gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Shan Ling 3 Caixa de Embalaxe sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Shan Ling 3 Caixa de Embalaxe é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
Dimensións e Embalaxe: Width 480 mm x Depth 540 mm x Height 115 mm
Etiquetas: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
Tecnoloxía de Produción: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
Reto de Deseño: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
Investigación: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
Inspiración: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Duración do Proxecto: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
Fluxo de Operacións: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
Membros do Equipo: Creative Director: Xusong Wang
Designer: Xiao Dong