Inheritance Envase de Licor de Easyou Design

O deseño Inheritance Envase de Licor de Easyou Design é un estimado gañador do moi prestixioso 2024 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2024

Inheritance Envase de Licor

de Easyou Design

Cliente: Easyou brand design

Gañador do A' Design Award de Prata na Categoría Envases

31,460

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Cores

O Deseño

Sobre Inheritance Envase de Licor

Inheritance é un deseño de envase para un licor chinés. A botella de vidro ten unha forma minimalista que combina bordos redondeados cunha base cadrada, evocando a idea tradicional de que o ceo é redondo e a terra é cadrada. A tapa da botella ten a forma do sombreiro de Su Dongpo e é fácil de agarrar e abrir. Seis ilustracións narran historias da familia dos Tres Su e os valores vinculados a ela. A caixa exterior está feita de cartón premium con gofrado e revestimento UV. O deseño ten como obxectivo presentar o patrimonio cultural chinés aos consumidores.

O Recoñecemento

Sobre o A' Design Award de Prata

Inheritance Envase de Licor gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Inheritance Envase de Licor sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Inheritance Envase de Licor é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Dimensións e Embalaxe: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Etiquetas: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Tecnoloxía de Produción: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Reto de Deseño: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Investigación: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Inspiración: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Duración do Proxecto: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Fluxo de Operacións: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Membros do Equipo: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel