Judinstrom Beer Envasado de Cervexa de Olha Takhtarova

O deseño Judinstrom Beer Envasado de Cervexa de Olha Takhtarova é un estimado gañador do moi prestixioso 2024 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2024

Judinstrom Beer Envasado de Cervexa

de Olha Takhtarova

Cliente: SOTB and D

Gañador do A' Design Award de Ferro na Categoría Envases

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O Deseño

Sobre Judinstrom Beer Envasado de Cervexa

A cervexa Judinstrom é un deseño de envasado creado para unha cervexaría artesanal de Montreal, Canadá. O envasado utiliza unha lata de aluminio estándar de 473 ml, cunha etiqueta de 5 por 8 polgadas impresa mediante flexografía. Os motivos escandinavos preséntanse nunha interpretación moderna a través de ilustracións gráficas planas e unha tipografía de liñas rectas e ángulos. A paleta de cores combina azul profundo, tons de gris e branco. O deseño minimalista mantén lexibles o nome da marca, o tipo de cervexa e o contido alcohólico, mentres que un núcleo visual compartido permite engadir novos estilos de cervexa á gama.

O Recoñecemento

Sobre o A' Design Award de Ferro

Judinstrom Beer Envasado de Cervexa gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Judinstrom Beer Envasado de Cervexa sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Judinstrom Beer Envasado de Cervexa é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensións e Embalaxe: Label size 5 x 8 inches.
Etiquetas: Beer Packaging, Scandinavian design, Label, Craft brewery
Tecnoloxía de Produción: Standard aluminum can 473 ml, Flexography.
Reto de Deseño: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Investigación: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiración: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Duración do Proxecto: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Fluxo de Operacións: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.