Piernas Largas Envasado de Viño de Ian Wallace

O deseño Piernas Largas Envasado de Viño de Ian Wallace é un estimado gañador do moi prestixioso 2025 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2025

Piernas Largas Envasado de Viño

de Ian Wallace

Cliente: Piernas Largas

Gañador do A' Design Award de Bronce na Categoría Envases

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O Deseño

Sobre Piernas Largas Envasado de Viño

Piernas Largas é un deseño de envasado para unha gama de catro viños. Cada botella leva o seu propio nome, concepto e ilustración, inspirados en personaxes e momentos familiares para a xente nova de Chile. A gráfica colorida busca xerar conversas e converter a botella nunha peza central nas reunións sociais. Cada botella de vidro contén 750 ml, mide 300 mm de altura e pesa 710 g. A ilustración aplícase mediante unha manga termorretráctil duradeira e resistente á refrixeración. A intención é ofrecer unha alternativa lúdica á presentación tradicional do viño.

O Recoñecemento

Sobre o A' Design Award de Bronce

Piernas Largas Envasado de Viño gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Piernas Largas Envasado de Viño sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Piernas Largas Envasado de Viño satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Dimensións e Embalaxe: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Etiquetas: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Tecnoloxía de Produción: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Reto de Deseño: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Investigación: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Inspiración: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Duración do Proxecto: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Fluxo de Operacións: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Membros do Equipo: Freelance Designer: Ian Wallace
Créditos das Imaxes: Images: Ian Wallace