O deseño Adam And Eve Envase de Alimentos de Antonia Skaraki é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño de Envases.
PrataEnvases· 2025
Adam And Eve Envase de Alimentos
Cliente: A|S Strategy, Branding & Communication
Gañador do A' Design Award de Prata na Categoría Envases
Gañador de Premio Verificado
Verificar o Estado do Premio para #163788O Deseño
Sobre Adam And Eve Envase de Alimentos
O envase mestura con maxestría narración, arte e tradición. Inspirado tanto na narrativa bíblica como na Odisea de Homero, rende homenaxe á tradición intemporal do secado ao sol dos figos. As ilustracións botánicas vintage evocan un sentido de exploración e descubrimento, fusionando arte e ciencia nunha alusión aos cadernos dos antigos exploradores. O diseño celebra a abundancia da natureza e o enxeño humano, creando unha rica conexión entre historia, patrimonio e a arte da conservación. Este envase transforma unha froita sinxela nunha historia de curiosidade, arte e tradición.
O Recoñecemento
Sobre o A' Design Award de Prata
Adam And Eve Envase de Alimentos gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Adam And Eve Envase de Alimentos sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Adam And Eve Envase de Alimentos é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Detrás do deseño
Kit de prensa
Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.
- Propiedades Únicas
- The Adam and Eve packaging combines storytelling, nature, and art, paying tribute to the ancient tradition of drying figs as first recorded in Homer’s Odyssey. The design features vintage botanical illustrations, evoking a sense of discovery and merging art with science, reminiscent of explorers' and scientists' notebooks. This unique blend of historical narrative, natural elements, and artistic expression sets the packaging apart by honouring both the fruit's ancient history and its timeless preservation.
- Dimensións e Embalaxe
- Height 370mm x width 190.5mm, rectangle 70mmx92 and composite 120 x 225
- Etiquetas
- Adam and Eve, sundried figs, botanical illustrations, Greek figs, Kalamata figs, nature-inspired packaging, storytelling, vintage notebook
- Tecnoloxía de Produción
- Our production technique for the labels used CMYK, screen printing, varnish and slitter rewinder. For the bags B colours Flexo UV was used. The materials used were PP white/permanent and hot foil gold as well as cotton white/S2047N / BG45WH. The special techniques used were varnish, slitter rewinder, laminate and flexo UV. The methodologies were flexo and screen printing.
- Reto de Deseño
- The main challenge in the Adam and Eve project was to have an idea that would make this product look really different from its vast competition. We achieved this by integrating the detailed aesthetic of Victorian-era scientific notebooks into a modern packaging design.Balancing the intricacy of hand-drawn illustrations with modern production methods posed technical difficulties, as did ensuring the packaging material was both sustainable and visually evocative of the period. Achieving a cohesive blend of vintage art and contemporary functionality was a significant creative hurdle.
- Investigación
- There was research done by the agency's marketing department about the competition in order to see what kind of packaging exists in the Greek and international markets. The agency also looked into the kind of by-products of sun-dried figs in order to suggest to the client other products they could produce based on the figs. The research was also a design research into the packaging trends of similar products. Everything was conducted by the marketing department of the agency with the goal to differentiate the brand from its competitors in the US market.
- Inspiración
- The Adam and Eve project draws its primary inspiration from Victorian-era scientists' and explorers' notebooks, which were filled with hand-written notes and intricate sketches documenting newly discovered species of flora and fauna. These vintage journals, combining art and science, evoke a sense of discovery and exploration. The packaging design mirrors this tradition, paying homage to the natural world and the historical methods of preserving knowledge and nature’s bounty through detailed illustrations and storytelling.
- Duración do Proxecto
- The project started in January and finished in August. It hit the US markets in September.
- Fluxo de Operacións
- This is a project with many variants and different operations. There is a doypack with string figs whith a seal that opens, there is a round pack protected by cling film containing crown figs, based of the traditional sun-dried fig Greek pack and there is a glass jar for fig spread which opens like a normal glass container.
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