Graceful Ode Envase de Licor de Chengdu Stone Design Co., Ltd

O deseño Graceful Ode Envase de Licor de Chengdu Stone Design Co., Ltd é un estimado gañador do moi prestixioso 2025 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2025

Graceful Ode Envase de Licor

de Chengdu Stone Design Co., Ltd

Cliente: Jiangsu King’luck Brewery Joint-Stock Co. Ltd

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Graceful Ode Envase de Licor

Graceful Ode é unha serie de envases de licor inspirada na poesía e na caligrafía chinesas. Os tres temas levan os nomes de feng, ya e song, tres clasificacións da poesía chinesa. Cada botella porta o seu carácter chinés en forma tridimensional, combinado con texturas horizontais que evocan a caligrafía sobre papel de arroz e engaden profundidade táctil. A tapa ten a forma de outeiros ondulados, con serraduras na parte superior. A cor marca o ton de cada tema: verde turquesa en degradado, beixe cálido e amarelo escuro. A serie é axeitada para reunións familiares, banquetes de negocios e celebracións formais.

O Recoñecemento

Sobre o A' Design Award de Prata

Graceful Ode Envase de Licor gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Graceful Ode Envase de Licor sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Graceful Ode Envase de Licor é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
Dimensións e Embalaxe: product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
Etiquetas: traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
Tecnoloxía de Produción: The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
Reto de Deseño: The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
Investigación: Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
Inspiración: The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
Duración do Proxecto: The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
Fluxo de Operacións: The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
Membros do Equipo: Yang Shi, Ying Zhang, Shuyu You, Rui Jiang, Tingting Fei, Xiaodie Zhou