Stickman Identidade de Marca de Yitian Zeng

O deseño Stickman Identidade de Marca de Yitian Zeng é un estimado gañador do moi prestixioso 2025 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2025

Stickman Identidade de Marca

de Yitian Zeng

Cliente: Stickman

Gañador do A' Design Award de Ferro na Categoría Envases

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O Deseño

Sobre Stickman Identidade de Marca

Stickman é unha identidade de marca deseñada para unha tenda de té de bolas en Kansas City. A identidade baséase nunha personaxe mascota amigable que representa as dúas principais ofertas da tenda, o té de bolas e os petiscos de espeto. A obra artística foi creada mediante ilustración dixital e deseño vectorial, polo que o deseño pode escalarse sen perder claridade. Stickman aparece en pancartas, un letreiro iluminado, aventais, cortinas, vasos, palliñas e bolsas de reparto, en metal, tea e polipropileno. A intención é lograr un aspecto cálido e inclusivo para visitantes de todas as idades.

O Recoñecemento

Sobre o A' Design Award de Ferro

Stickman Identidade de Marca gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Stickman Identidade de Marca sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Stickman Identidade de Marca é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Dimensións e Embalaxe: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Etiquetas: branding, shop, packaging design, illustration
Tecnoloxía de Produción: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Reto de Deseño: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Investigación: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Inspiración: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Duración do Proxecto: The project was done within 8 months and was launched officially in May 2024.
Fluxo de Operacións: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Créditos das Imaxes: Image: Yitian Zeng, 2024.