Brown Brothers Limited Edition Envases para Botella de Viño de Yiqi Tang and Zona Yuechen Guan

O deseño Brown Brothers Limited Edition Envases para Botella de Viño de Yiqi Tang and Zona Yuechen Guan é un estimado gañador do moi prestixioso 2025 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2025

Brown Brothers Limited Edition Envases para Botella de Viño

de Yiqi Tang and Zona Yuechen Guan

Cliente: Brown Brothers

Gañador do A' Design Award de Ferro na Categoría Envases

13,099

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Cores

O Deseño

Sobre Brown Brothers Limited Edition Envases para Botella de Viño

Brown Brothers Edición Limitada é un envase deseñado para un viño espumoso moscatel afroitado. A gama abrangue tres variantes que representan a mañá, o solpor e a medianoite. Aplícase tinta perfumada en cada variante, de xeito que se libera unha fragrancia que corresponde co momento escollido. As cores vivas e os padróns animados evocan unha festa de verán tropical e a idea de reencontro. A botella ten un formato estándar de 750 ml, feita de vidro reciclable e impresa con gráficos duradeiros de alta calidade. O obxectivo foi facer que o envase resultase atractivo tanto para a vista coma para o olfacto.

O Recoñecemento

Sobre o A' Design Award de Ferro

Brown Brothers Limited Edition Envases para Botella de Viño gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Brown Brothers Limited Edition Envases para Botella de Viño sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Brown Brothers Limited Edition Envases para Botella de Viño é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The Brown Brothers Fruity Sparkling Moscato packaging uses scented ink, enhancing both visual and olfactory engagement. Designed for three distinct moments—morning, twilight, and midnight—the packaging offers an interactive experience, immersing users in a tropical party vibe. Its innovative multisensory features, paired with the cultural "reunion" concept for the Asian market, make this design stand out.
Dimensións e Embalaxe: The Brown Brothers Fruity Sparkling Moscato bottle is a standard 750 ml wine bottle with dimensions of approximately 75 mm in width, 75 mm in depth, and 300 mm in height. The packaging features scents for each time-of-day variant. The bottle is made from recyclable glass, with high-quality printing for durability and eco-friendliness. The total weight, including liquid, is approximately 1200 g, ensuring it maintains a premium feel while being practical for handling and shipping.
Etiquetas: Brown Brothers Winery, Scented Ink, Eco-friendly Packaging, Tropical Party, Reunion, Multisensory Packaging, Asian Market, Chinese Market, Innovative Design, Festive Celebration
Tecnoloxía de Produción: The packaging uses scented ink that is tailored to each design, creating environmental excitement and enhancing the olfactory experience. The bottles are produced with eco-friendly, recyclable materials. Advanced printing techniques were used to ensure high-quality graphics that reflect the tropical party atmosphere, while also maintaining durability and consumer appeal.
Reto de Deseño: The biggest challenge was integrating multisensory elements, while maintaining high production quality and cost efficiency. Another obstacle was ensuring that the design resonated with both the Asian market's cultural concept of "reunion" and the festive tropical theme. Technological limitations in ink production and sustainable material sourcing required innovative solutions, balancing aesthetics with environmental impact.
Investigación: The objective was to enhance user interaction through multisensory design. The methodology involved market analysis and consumer behavior studies to understand preferences. Data was collected via focus groups and user testing, using tools like surveys and sensory evaluations. Participants were young adults, aged 25-35, in Asia. Results showed a strong preference for cold-activated and scented ink features. Insights indicated that multisensory packaging increases product engagement and aligns well with festive consumer behavior, positively impacting business and design trends.
Inspiración: The design was inspired by the vibrant atmosphere of tropical summer parties and the concept of "reunion" in Asian culture. Our goal was to create an immersive experience, reflecting the energy of different moments throughout the day—morning, twilight, and midnight. Extensive research into scented-ink printing allowed us to blend visual excitement with olfactory elements, enhancing the sensory engagement of each design.
Duración do Proxecto: The project started in November 2023 in Shanghai and finished in May 2024, and was officially launched for sale in July 2024.
Fluxo de Operacións: The packaging interacts with users in a multisensory way. The scented ink enhances the experience by releasing a unique fragrance, matching the mood of morning, twilight, or midnight. This playful interaction creates a dynamic and engaging experience for users, making every moment feel festive and personal while enhancing the overall enjoyment of the product.
Membros do Equipo: Art Director: Yiqi Tang
Creative Director: Zona Yuechen Guan
Créditos das Imaxes: Image #1: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #2: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #3: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #4: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.
Image #5: Art Director Yiqi Tang, Brown Brothers Fruity Sparkling Moscato, 2023.