O deseño Grandpa Gui Envases de Té de Jinxin Liu é un estimado gañador do moi prestixioso 2025 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2025

Grandpa Gui Envases de Té

de Jinxin Liu

Cliente: Grandpa Gui

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Grandpa Gui Envases de Té

O Avó Gui é un deseño de envases de té creado para unha marca de té de herbas. O envase está feito de papel especial mate, impreso con cores Pantone e rematado con relevo. Na superficie amósanse ilustracións das herbas e flores contidas no té. Unha paleta de cores clara reflicte o carácter lixeiro do produto. A estrutura mellora a caixa tradicional tipo avión e combínase cunha forma tradicional chinesa de enrolamento. O método de enrolamento mantén baixos os custos de produción e dálle ao envase unha aparencia distintiva.

O Recoñecemento

Sobre o A' Design Award de Bronce

Grandpa Gui Envases de Té gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Grandpa Gui Envases de Té sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Grandpa Gui Envases de Té satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Dimensións e Embalaxe: Width 270 mm x Depth 100 mm x Height 95 mm
Etiquetas: Packaging, Tea, Chinese Culture, Women, Herbs
Tecnoloxía de Produción: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Reto de Deseño: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Investigación: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspiración: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Duración do Proxecto: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Fluxo de Operacións: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Membros do Equipo: Designer: Jinxin Liu
Créditos das Imaxes: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu