Hellenic Routes Botella de Viño Reutilizable de Antonia Skaraki

O deseño Hellenic Routes Botella de Viño Reutilizable de Antonia Skaraki é un estimado gañador do moi prestixioso 2026 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2026

Hellenic Routes Botella de Viño Reutilizable

de Antonia Skaraki

Cliente: Elgeka

Gañador do A' Design Award de Prata na Categoría Envases

22,037

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O Deseño

Sobre Hellenic Routes Botella de Viño Reutilizable

Hellenic Routes é unha botella de viño reutilizable deseñada como recordo cultural. A botella rectangular de vidro ten unha forma plana, semellante á dun libro, que facilita a manipulación e o almacenamento. As etiquetas están deseñadas como selos postais e mostran traxes folclóricos rexionais vinculados ás zonas vitivinícolas gregas. O papel premium con acabados texturizados e impresión detallada resalta as ilustracións dos traxes e os elementos do marco. A botella mide 96 mm de ancho, 42 mm de profundidade e 175 mm de alto. A súa forma invita á reutilización como obxecto de colección ou decorativo.

O Recoñecemento

Sobre o A' Design Award de Prata

Hellenic Routes Botella de Viño Reutilizable gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Hellenic Routes Botella de Viño Reutilizable sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Hellenic Routes Botella de Viño Reutilizable é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensións e Embalaxe: Width 96mm x Depth 42mm x Height 175mm
Etiquetas: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Tecnoloxía de Produción: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Reto de Deseño: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Investigación: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiración: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Duración do Proxecto: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Fluxo de Operacións: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Membros do Equipo: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Créditos das Imaxes: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas