O deseño Dukang Mellow Envase de licor de Wei Li é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2026

Dukang Mellow Envase de licor

de Wei Li

Cliente: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Dukang Mellow Envase de licor

Dukang Mellow é un deseño de botella e envase para baijiu, un licor destilado chinés. O deseño está dirixido a persoas que beben soas, e busca ofrecer confort emocional ademais de refresco. O corpo da botella é esvelto e aerodinámico, suxerindo a traxectoria dun planeta en rotación. A base invertida, redondeada e con peso, engade estabilidade e reduce o risco de envorco, e combínase cunha tapa metálica. A botella está fabricada cunha alta proporción de vidro reciclado, e o vidro pode reciclarse de novo sen límite. O envase exterior emprega papel con certificación forestal.

O Recoñecemento

Sobre o A' Design Award de Bronce

Dukang Mellow Envase de licor gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Dukang Mellow Envase de licor sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Dukang Mellow Envase de licor satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Dukang Mellow is a response to people's renewed recognition of the value of solitude in modern society. This product is centered around the concept of "staying slightly drunk and happy just right", not only meets physiological drinking needs but also provides psychological emotional comfort. It integrates the emotional core of "self gaze" into the product, making drinking no longer just a social tool, but also a way of self dialogue, precisely matching people's pursuit of "high-quality solitude" at present.
Dimensións e Embalaxe: Width 96mm x Depth 96.17mm x Height 115.95mm
Etiquetas: Self pleasing, Spinning planet, Emotional comfort
Tecnoloxía de Produción: Produced using a high proportion of recycled glass raw materials, and the glass can be 100% infinitely recycled. The packaging uses forest certified paper materials (ensuring that the raw materials come from sustainable logging forests) to avoid volatile organic compound pollution. Through the design logic of "emotional symbols are greater than material accumulation", the concept of "focus and self enjoyment" is conveyed, which is in line with the current society's pursuit of a "simple and sustainable" lifestyle.
Reto de Deseño: Mellow, using the metaphor of a "spinning planet," connects the grand narrative of the universe with an individual's life trajectory, allowing the product to transcend its simple nature as a drinking tool and become a carrier for conveying the value of "pleasing oneself. The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement". The inverted bottom design solves the problem of tipping that may occur when drinking alone.
Investigación: This product balances practicality and emotional value in terms of functionality. The inverted bottom design solves the problem of tipping that may occur when drinking alone, improving the convenience of use. More importantly, it binds drinking behavior with emotional release through emotional symbols such as "turning away worries" and "drinking alone under the moonlight", providing users with a carrier to relieve stress and reconcile with themselves, achieving a functional upgrade from "drinking" to "experience".
Inspiración: Mellow is a Baijiu product focusing on the scene of "self drinking", which aims to convey the "self pleasing" attitude towards life through design. It uses the "spinning planet" as a design medium, encouraging consumers to "just now+turn away worries" when drinking alone, enjoying the time spent with themselves in a slightly tipsy and just right state, bringing them the pleasure of moderate drinking and a space for emotional release.
Duración do Proxecto: 2025-07-01
Fluxo de Operacións: The product design achieves a balance between mechanics and aesthetics. The bottom adopts a round and heavy inverted shape, paired with a metal bottle cap, symbolizing stability and sedimentation; The bottle body is a slender streamline, simulating the dynamic trajectory of a planet's rotation, creating a visual tension of "weight and light" and "stillness and movement".
Membros do Equipo: Liu Xinhui , Dong Jinghong , Li Wei