O deseño Cafe Guardiao Envasado de Café de Tipz é un estimado gañador do moi prestixioso 2026 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2026

Cafe Guardiao Envasado de Café

de Tipz

Cliente: Cooabriel

Gañador do A' Design Award de Bronce na Categoría Envases

7,110

Gañador de Premio Verificado

Verificar o Estado do Premio para #181277

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Cafe Guardiao Envasado de Café

Cafe Guardiao é un deseño de envase para un café premium tostado e moído producido por unha cooperativa brasileira. A identidade visual está ancorada nunha ilustración dun arcanxo, debuxada en estilo de gravado, coas ás protectoras como elemento gráfico dominante. A tipografía en negriña crea unha xerarquía visual clara no punto de venda. Unha banda de etiqueta indica o nivel de tostado, a orixe cooperativa e o contido 100 por cento puro de conilon. A impresión flexográfica sobre substratos kraft e laminados mate confire ao envase un acabado mate e unha superficie táctil.

O Recoñecemento

Sobre o A' Design Award de Bronce

Cafe Guardiao Envasado de Café gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Cafe Guardiao Envasado de Café sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Cafe Guardiao Envasado de Café satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Dimensións e Embalaxe: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Etiquetas: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Tecnoloxía de Produción: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Reto de Deseño: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Investigación: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Inspiración: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Duración do Proxecto: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Fluxo de Operacións: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Membros do Equipo: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro