Huanghongying Envasado de Té de Wei Dai and Kun Luo

O deseño Huanghongying Envasado de Té de Wei Dai and Kun Luo é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2020

Huanghongying Envasado de Té

de Wei Dai and Kun Luo

Cliente: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

Gañador do A' Design Award de Bronce na Categoría Envases

21,716

Gañador de Premio Verificado

Verificar o Estado do Premio para #87649

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Huanghongying Envasado de Té

Huanghongying é un deseño de envasado para o té cultivado nas montañas de Guizhou. A caixa exterior está feita de cartón lixeiro, que é doado de transportar e reciclar. O té está dividido en pequenas bolsas separadas, de xeito que cada porción se pode coller sen afectar ao resto. Ilustracións debuxadas a man cobren a superficie da caixa e mostran o clima da montaña do té, a ecoloxía natural local e os métodos de cultivo empregados no xardín de té. Ao carón das ilustracións inclúense datos útiles. O deseño permite aos consumidores coñecer a orixe e a calidade do té.

O Recoñecemento

Sobre o A' Design Award de Bronce

Huanghongying Envasado de Té gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Huanghongying Envasado de Té sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Huanghongying Envasado de Té satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: This packaging is the epitome of its planting environment.showing its core selling points from different angles by means of illustrations in its unique geographical environment, such as the diversified climate of tea mountain, the environmental management of tea tree growth, etc. The richness of the local natural ecology and the harmonious coexistence of man and natureso that consumers can intuitively perceive the quality support behind the product and the product's own maximum value.
Dimensións e Embalaxe: Width345mm x Depth 165mm x Height 85mm
Etiquetas: tea ,packaging, beverage, illustration, Graphics, Environmental
Tecnoloxía de Produción: The material of this package is made of carton structure, which is easy to recycle and light in weight, easy to carry and transport.
The tea is divided into small bags and has a separate structure for convenient drinking.
Reto de Deseño: The most difficult thing in the design is how to convey the diverse geographical environment and unique planting methods of tea plantations to consumers. Tea farmers have limited funds and can not carry out advertising and propaganda. This requires designers to convey as much information as possible when creating packaging without increasing customer costs. Ultimately, the designer decided to hand-draw the surface of the package in the form of illustrations, while listing some useful data one by one. On the premise of beauty and protection, the packaging was made into a propaganda picture.
Investigación: In remote mountainous areas of Guizhou, tea farmers need to take their tea to the market for sale, but they can not find the core selling point to participate in the market competition. After receiving the project, the designer went deep into the local investigation and interviewed tea farmers and tea merchants. It was found that there was no trace of modern industry when tea growers cultivated tea. They did not use pesticides or fertilizers. All of them were organic and environmentally friendly, minimizing environmental pollution. This model is not common in modern tea gardens. He reminds us to live in harmony with nature.
Inspiración: In the creation of this work, the designer went to the tea garden to inspect and found that the local tea farmers, in the awe of nature and ecological protection, used biological control methods to invest in a large number of beneficial insects such as swallows and seven-spotted ladybugs to control pests and diseases and protect tea leaves from pesticide contamination. This design is designed to show the richness of the local natural ecology and the harmonious coexistence of man and nature.
Duración do Proxecto: The project was launched in Guizhou in March 2017, completed in Shenzhen in May 2018, and received the If Packaging Design Award in Germany in January 2019.
Fluxo de Operacións: Tea is divided into separate small bags, which are convenient to take when drinking and will not pollute other tea. The outer packaging structure of tea is made of environmentally friendly paper.
Membros do Equipo: Designer:Wei Dai
Creative Director:Kun Luo
Créditos das Imaxes: Designer Wei DAI,Huanghongying,2017