Mi Bluetooth Headset Mini Función principal: Embalaxe para auriculares de Xiaomi

O deseño Mi Bluetooth Headset Mini Función principal: Embalaxe para auriculares de Xiaomi é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2020

Mi Bluetooth Headset Mini Función principal: Embalaxe para auriculares

de Xiaomi

Cliente: Xiaomi

Gañador do A' Design Award de Prata na Categoría Envases

25,887

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O Deseño

Sobre Mi Bluetooth Headset Mini Función principal: Embalaxe para auriculares

Texto: Mi Bluetooth Headset Mini é unha embalaxe creada para uns auriculares deportivos compactos. A carcasa dos auriculares é minimalista e conta cun único botón circular. A embalaxe utiliza imaxes de músicos famosos, de xeito que a carcasa ovalada se percibe como unha cabeza e o botón como unha boca aberta. O resultado suxire un cantante ou un director de orquestra, e dálle carácter a un produto sinxelo. Unha bandexa de PET suxeita os auriculares e o controlador na parte dianteira, mentres que os cables permanecen ocultos. Unha cuberta de papel mantén a estrutura firme. O deseño busca atraer usuarios de entre 18 e 29 anos.

O Recoñecemento

Sobre o A' Design Award de Prata

Mi Bluetooth Headset Mini Función principal: Embalaxe para auriculares gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Mi Bluetooth Headset Mini Función principal: Embalaxe para auriculares sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Mi Bluetooth Headset Mini Función principal: Embalaxe para auriculares é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Dimensións e Embalaxe: dimension: height 79mm, Length 110mm, width 28mm
Etiquetas: Handset, electronic, packaging, colorful, musician
Tecnoloxía de Produción: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Reto de Deseño: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Investigación: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspiración: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Duración do Proxecto: The project started in April 2018 and finished in April 2019 in Beijing, China
Fluxo de Operacións: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patentes: Copyrights belong to Xiaomi, 2019
Membros do Equipo: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Créditos das Imaxes: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge