India Packaging Envasado de Produtos de Xiaomi

O deseño India Packaging Envasado de Produtos de Xiaomi é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2020

India Packaging Envasado de Produtos

de Xiaomi

Cliente: Xiaomi

Gañador do A' Design Award de Prata na Categoría Envases

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O Deseño

Sobre India Packaging Envasado de Produtos

India Packaging é un sistema de envasado creado para unha liña de produtos de electrónica de consumo vendida no mercado indio. O deseño emprega unha combinación de cores contrastadas en laranxa e negro para aumentar o impacto visual e reflectir a cor principal da marca. Unha zona específica en cada caixa leva a identidade da marca, de modo que se mantén o mesmo estilo en produtos de diferentes categorías e tamaños. Unha estrutura clara na parte frontal presenta a información clave do produto, o lema e os principais argumentos de venda. Cada caixa está feita de papel, troquelada e dobrada ata acadar a súa forma.

O Recoñecemento

Sobre o A' Design Award de Prata

India Packaging Envasado de Produtos gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que India Packaging Envasado de Produtos sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. India Packaging Envasado de Produtos é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimensións e Embalaxe: dimension height 30-120, Length 50-95, width 32-50mm
Etiquetas: electronic, orange, colorful, technology
Tecnoloxía de Produción: material: Paper Structure: paper die cut and fold to box.
Reto de Deseño: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Investigación: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspiración: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Duración do Proxecto: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Fluxo de Operacións: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patentes: Copyrights belong to Xiaomi, 2019
Membros do Equipo: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Créditos das Imaxes: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge