Darin A Embalaxe De Comida Sanitaria Coreana de Heesoo Son and Seoyeon Yoon

O deseño Darin A Embalaxe De Comida Sanitaria Coreana de Heesoo Son and Seoyeon Yoon é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Envases.

PrataEnvases· 2020

Darin A Embalaxe De Comida Sanitaria Coreana

de Heesoo Son and Seoyeon Yoon

Cliente: Darin

Gañador do A' Design Award de Prata na Categoría Envases

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Cores

O Deseño

Sobre Darin A Embalaxe De Comida Sanitaria Coreana

O Darin está deseñado para liberar ás persoas modernas das reticencias aos produtos tradicionais de saúde de Corea na sociedade fatiga, cunha sinxela claridade gráfica para entregar paquetes ás sensibilidades da xente moderna, a diferenza das imaxes non designadas que foron empregadas polas tendas tradicionais coreanas de saúde. . Todos os deseños están feitos con motivos de circulación sanguínea, visualizando o obxectivo de proporcionar vitalidade e saúde aos cansos dos anos 20 e 30.

O Recoñecemento

Sobre o A' Design Award de Prata

Darin A Embalaxe De Comida Sanitaria Coreana gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Darin A Embalaxe De Comida Sanitaria Coreana sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Darin A Embalaxe De Comida Sanitaria Coreana é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Dimensións e Embalaxe: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Etiquetas: package design, korea, graphic design, pattern, healthcare, branding
Tecnoloxía de Produción: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Reto de Deseño: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Investigación: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspiración: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Duración do Proxecto: The project started in September 2018 in Korea and finished in November 2018
Fluxo de Operacións: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Membros do Equipo: Heesoo Son
Seoyeon Yoon
Créditos das Imaxes: Heesoo Son and Seoyeon Yoon