O deseño Gujinggong O Licor de Cheng Tian Sheng é un estimado gañador do moi prestixioso 2020 A' Design Award de Ouro na Categoría de Competición Deseño de Envases.

OuroEnvases· 2020

Gujinggong O Licor

de Cheng Tian Sheng

Cliente: Yuto

Gañador do A' Design Award de Ouro na Categoría Envases

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Cores

O Deseño

Sobre Gujinggong O Licor

As historias culturais transmitidas pola xente preséntanse no paquete, e os patróns de bebida do dragón son minuciosamente debuxados. O dragón é respectado en China e simboliza a auspicia. Na ilustración, o Dragón sae a beber. Debido a que se ve atraído polo viño, xira arredor da botella de viño, engadindo elementos tradicionais como Xiangyun, palacio, montaña e río, o que confirma a lenda do viño tributo de Gujing. Despois de abrir a caixa, haberá unha capa de papel con ilustracións para que a caixa teña o efecto de visualización xeral despois da apertura.

O Recoñecemento

Sobre o A' Design Award de Ouro

Gujinggong O Licor gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Gujinggong O Licor sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Gujinggong O Licor crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Dimensións e Embalaxe: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Etiquetas: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Tecnoloxía de Produción: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Reto de Deseño: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Investigación: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Inspiración: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Duración do Proxecto: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Fluxo de Operacións: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Membros do Equipo: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING