Yic Barbecue Market Jehechauka Rekove (Visual Identity) Youjia Gu omba'apóva

Yic Barbecue Market Jehechauka Rekove (Visual Identity) Youjia Gu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2020

Yic Barbecue Market Jehechauka Rekove (Visual Identity)

Youjia Gu -gua

Mba'eporuhára: MET Creative Brand

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

10,351

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #100459 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Yic Barbecue Market Jehechauka Rekove (Visual Identity) Rehegua

Yic Barbecue Market ha'e peteĩ jehechauka rekove ojejapova'ekue peteĩ tembi'u karu-renda barbecue-pe g̃uarã. Ko rekove ojejapo pe asado ojapóva puahu rehehápe, ojehechauka "Zila" ramo, ha upéva omoheñói pe márca ñe'ẽ momorãha ha opaite ñe'ẽ ojeporúva upe márca-pe. Peteĩ mymbáicha michĩmi so'o-'urã hérava Zila beast, tova porãme ha juru ijurajáva, ha'e pe márca rerekua (mascota). Apỹi ijapyra'ỹva, umi mbyja ha inimbo apỹi ojehechaukáva, ohechauka umi planeta ha árupi guive, oipytyvõva pe "barbecue planeta" jehechaukárupi. Sa'yju sakã ha hovyũ-hovyũ sa'y omoĩ pe rekove-pe peteĩ jepokuaa ñembosarái ha jekuaave apopyre. Ko rekove ojeporu peteĩ óga myakãhára 280 metro cuadrado guasúvape.

Jeguerohory

A' Design Award Brónse Rehegua

Yic Barbecue Market Jehechauka Rekove (Visual Identity) ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Yic Barbecue Market Jehechauka Rekove (Visual Identity) ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Yic Barbecue Market Jehechauka Rekove (Visual Identity) ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Tuichakue ha Ñemyenyhẽ: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Ñe'ẽ Rape: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Ñeapopy Tecnología: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Diseño Jepy'apy: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Ñesẽheka: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Inspiración: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Proyecto Ára Tuichakue: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Mba'apo Rape: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Patente-kuéra: Copyrights belong to Youjia Gu, 2018
Aty Rembiguái: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Ta'ãnga Mba'eñemoneĩ: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.