Pure Green Tembiapo Momorãva Xinqi Liu omba'apóva

Pure Green Tembiapo Momorãva Xinqi Liu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2020

Pure Green Tembiapo Momorãva

Xinqi Liu -gua

Mba'eporuhára: MET Creative Brand

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

10,674

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #100488 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Pure Green Tembiapo Momorãva Rehegua

Pure Green ha'e peteĩ identidad visual peteĩ hotpot restaurante marca g̃uarã Chongqing pegua. Sa'yju hovy'ỹva pepper ku'i ryepy ojeporu marca sa'y ramo, ojoavy hag̃ua pytã ojeporu vaicha ko rupi. Peteĩ ta'anga karaktér hérava Mobee ojapo pe símbolo mbytegua identidad-gui. Mobee omoirũ peteĩ círculo positivo ha peteĩ cruz negativo elemento. Mahjong tiles omyengovia rova jehechaha ojehechauka hag̃ua independencia, mba'e kuaa'ỹ ha pu'aka reko. Marca símbolo-kuéra ojeporu heta forma ha medio-pe, oikotevẽta oñemboja marca umi mitã rusu consumidor-pe.

Jeguerohory

A' Design Award Fiero Rehegua

Pure Green Tembiapo Momorãva ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Pure Green Tembiapo Momorãva ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Pure Green Tembiapo Momorãva oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Tuichakue ha Ñemyenyhẽ: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Ñe'ẽ Rape: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Ñeapopy Tecnología: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Diseño Jepy'apy: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Ñesẽheka: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Inspiración: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Proyecto Ára Tuichakue: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Mba'apo Rape: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Patente-kuéra: Copyrights belong to Xinqi Liu, 2019.
Aty Rembiguái: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Ta'ãnga Mba'eñemoneĩ: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.