Luhua Xiaomo Luhua Xiaomo Ajakue Sesamo Rykue Tiger Pan omba'apóva

Luhua Xiaomo Luhua Xiaomo Ajakue Sesamo Rykue Tiger Pan omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2020

Luhua Xiaomo Luhua Xiaomo Ajakue Sesamo Rykue

Tiger Pan -gua

Mba'eporuhára: Shandong Luhua Group

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

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Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #100810 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Luhua Xiaomo Luhua Xiaomo Ajakue Sesamo Rykue Rehegua

Luhua Xiaomo ha'e peteĩ ajakue ojejapo vaekue oñemomirĩ hağua sesamo rykue, peteĩ rykue ojejapo pópe michĩmi jehapyre. Pe recipiente ha'e peteĩ vaso vidrio cilíndrico, 50 mm ijyvateha ha 210 mm ipukue. Pe etiqueta ojehechauka 350 grado jere pe vaso rehe ha oñemoĩ peteĩ diario ymaguare ojoguáva, ombyasyukáva ára oĩ vaekue tembi'u ojeajarehápe diariope. Umi letra oñemoĩ vertical, umi ymaguare Chinape oĩ vaekue negocio rérape ojejapo haguéicha. Pe tape michĩ ojehechauka'ỹva ha'e peteĩ marca metálica ojehechaukáva mboy rykue oĩ pype.

Jeguerohory

A' Design Award Brónse Rehegua

Luhua Xiaomo Luhua Xiaomo Ajakue Sesamo Rykue ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Luhua Xiaomo Luhua Xiaomo Ajakue Sesamo Rykue ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Luhua Xiaomo Luhua Xiaomo Ajakue Sesamo Rykue ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: In 1980s, we wrapped snacks and seasoning stuff with newspaper. It was a period when food was not always available yet precious. Luhua Group is the biggest sesame oil producer. Different from normal sesame oil, the grinding sesame oil is hand-making, with less output but much more fragrant.
Tuichakue ha Ñemyenyhẽ: Diameter 50mm,Height 210mm, Glass Bottle with 350 degrees adhesive label.
Ñe'ẽ Rape: Bottle, Sesame Oil, Luhua, Grinding Sesame Oil, High End.
Ñeapopy Tecnología: We reshaped the bottle with glass which is quite different with the all condiments in China. People are more like holding a roll of newspaper than a bottle for its cylindrical shape.
Diseño Jepy'apy: When manufactured, the label are not able to cover the bottle in 360 degree. Yet, the gap uncovered is turned into an embossed steelyard's mark, where consumers can see the amount. The production technique of this sesame oil is advanced so it is no longer neglected but emphasized in this newspaper-like layout. All characters are placed in order, complying relative laws and regulations.
Ñesẽheka: All Chinese condiments brand concentrated in how to improve the taste of their product but overlooked the importance of product packaging over past 4 decades. The quality of Luhua's products is undoubtedly the best in China, but the package is still outdated just like all condiments packaging in market, all bottle are exactly the same. We redesigned all information with old Chinese newspaper’s layout, so that the product name can be seen as soon as possible.
Inspiración: The bottle is minimized into a straight round one, while the label is designed into a newspaper, inspired by a childhood memory. The newspaper-wrapped bottle builds up a natural emotional connection with consumers as it reminds them of the old times and the premium quality. The layout is inspired by Chinese old signages of street shop where characters were put straight down with an attempt to convey that the brand is authentic and traceable.
Proyecto Ára Tuichakue: The project was done within 2 months. The design is finished in Shenzhen, production in Laiyang City, Shandong Province.
Mba'apo Rape: By creating the cylindrical bottle for Luhua, we have also brought forth a different choice to the condiment market in China and the neat bottle of sesame oil is now standing out from its competitors. With this widely consumed product, Luhua not only upgrades its own branding image, but also draws common people's attention to aesthetic orientation in consumption activities.
Aty Rembiguái: Designer: Tiger Pan, Qian Chi
Picture Credits: Kelin Tan
Technicion: Zhangkun Xie