Hopapops Tembi'u Michĩmi Tesãiporã Angela Spindler omba'apóva

Hopapops Tembi'u Michĩmi Tesãiporã Angela Spindler omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Fiero pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

FieroMba'eñongatuha· 2020

Hopapops Tembi'u Michĩmi Tesãiporã

Angela Spindler -gua

Mba'eporuhára: Depot Creative

A' Design Award Fiero Rembiporuarã Mba'eñongatuha Categoría-pe

16,909

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #101038 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Hopapops Tembi'u Michĩmi Tesãiporã Rehegua

Tembiapo: Téra ñemoheñói, marca ñemoheñói ha envase diseño yrupe pepita popói rehegua, ojejapóva Estados Unidos consumidores-pe g̃uarã. Apañuãi ha'e mba'éichapa og̃uahẽta peteĩ mercado-pe ndoikuaáiva ingrediente principal, yrupe pepita. Solución oñemomba'apo oñecentra haguã estante atención-pe, marandu jerarquía hasy'ỹva ha ingrediente ta'ãnga tuichaitéva. Ta'ãnga, omoañetéva envase tenonde ha tapykue, ohechauka producto ha hykue opaichagua. Hopapops marca tipografía natural desigual ome'ẽ peteĩ vyterã alegre envase-kuérape, omoporãvéva ayvu tono vy'a oñemoheñóiva marca-pe g̃uarã.

Jeguerohory

A' Design Award Fiero Rehegua

Hopapops Tembi'u Michĩmi Tesãiporã ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Hopapops Tembi'u Michĩmi Tesãiporã ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Hopapops Tembi'u Michĩmi Tesãiporã oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The founders of this snack startup asked us to name, brand and package their version of popped water lily seeds, targeted at US consumers.

The main challenge was how to grab a market that likely hasn’t even heard of eating the main ingredient, water lily seeds, at all? First up, we chose to focus on shelf shout, simple information hierarchy and strong ingredient visuals.
Tuichakue ha Ñemyenyhẽ: Flow wrap packaging, digitally printed in US. Two pack sizes 1oz and 2.3 oz, printed CMYK. Offset versions printed CMYK, plus matt/spot UV Varnish. Material size 11 inches x 8 inches and 15 inches x 11 inches. 10 SKU's in total.
Ñe'ẽ Rape: Superfood, Healthy Snack Packaging, Packaging, Pouch Packaging, Superfood Snack Food Packaging, Branding and Packaging, Logo Design, Illustration
Ñeapopy Tecnología: Pouches produced digitally for initial short production run. Thereafter gravure. CMYK, plus x2 spot colours per pouch with Spot UV gloss
Diseño Jepy'apy: The timeline! We had to research, name and develop the brand / packaging and all the assets in 4 months ready for the product launch at a major US Trade Show.
Ñesẽheka: This product was relatively unknown so we decided to cover the entire pack with the product. We wanted consumers to understand the product's texture, shape and size immediately. We knew the target audience wanted flavour experiences and wanted to communicate seasoning rather than strong flavours hence the pieces of fruit/vegetable just poking through the puffed seeds.
We developed a fun tone of voice for the brand while singing its health credentials.
Inspiración: The focal point of the packaging is the coloured circle in the middle, which houses the brand mark and all need-to-know info. The uneven nature of the typography lends a cheeky bounce, which complements the Hopapops brand name and fun tone of voice we created. The illustration, which makes up the main part of the packaging, drives home the flavour variant.

A nutritionally dense product, gave reason to fill the entire face of the pack with product, and is a nod to how filling it is.
Proyecto Ára Tuichakue: The projected commenced in March 2019, finished in September 2019. All work was generated in Sydney for a launch in the USA.
Mba'apo Rape: This is a snack brand, the 1.oz version is designed for one while the 2.3 oz is designed as a family or share pack.
Aty Rembiguái: Angela Spindler - Creative Director/Designer
Anneke Decker - Finished Artist/Retoucher
Anna Makarova - Illustrator
Ta'ãnga Mba'eñemoneĩ: Illustrator: Anna Makarova