Winter Navel Naranha Ñembotyha Chao Xu omba'apóva

Winter Navel Naranha Ñembotyha Chao Xu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Brónse pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

BrónseMba'eñongatuha· 2020

Winter Navel Naranha Ñembotyha

Chao Xu -gua

Mba'eporuhára: Caixiao Tian agricultural development pty ltd

A' Design Award Brónse Rembiporuarã Mba'eñongatuha Categoría-pe

13,198

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #101508 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Winter Navel Naranha Ñembotyha Rehegua

Ko tembiaporã omyasãi hag̃ua pe naranha, hérava naval ysyry árape, ojejapo hague peteĩ kokue orgánicope. Pe ñembotyha oguereko mokõi tuichakue káha kartõgui, kuatia marandu ha sobre naranha ñemoĩrã rehegua. Pe naranha naval ysyry árape ikatu ojejapi upe rire oñeme'ẽramo irundy árape. Ko tembiaporã apyʼaʼymi ha'e ohechauka mbaʼeichépa tuicha pe okakuaa pukúva ha pe yvyramáta naranha iñambuéva irundy ára javeve pe ñembotyhape. Pe aty tembiaporã ojapo peteĩ taʼãnga oñemopyrendáva pe mombe'u Jack ha Kumanda Yvatégui. Omombaʼeguasu pe joja tekoha ha yvypóra apytépe.

Jeguerohory

A' Design Award Brónse Rehegua

Winter Navel Naranha Ñembotyha ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Winter Navel Naranha Ñembotyha ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Winter Navel Naranha Ñembotyha ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Tuichakue ha Ñemyenyhẽ: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Ñe'ẽ Rape: package design, food package, fruit package, hand drawing
Ñeapopy Tecnología: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Diseño Jepy'apy: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Ñesẽheka: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiración: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Proyecto Ára Tuichakue: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Mba'apo Rape: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Aty Rembiguái: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu