Boho Ras Cóctel Ñembojehe'apyre Abhijeet Thakur omba'apóva

Boho Ras Cóctel Ñembojehe'apyre Abhijeet Thakur omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2020

Boho Ras Cóctel Ñembojehe'apyre

Abhijeet Thakur -gua

Mba'eporuhára: Abhijeet Thakur

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

38,504

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #101804 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Boho Ras Cóctel Ñembojehe'apyre Rehegua

Boho Ras omonde cóctel ñembojehe'apyre ojejapoha aguardiente tetãygua India-gui iporãvéva ndive. Ko apopyre oguereko peteĩ ambiente bohemio, ohechaukahápe peteĩ tekove arte rehegua ha sapy'ánte, ha umi ta'anga ha'e peteĩ jechauka abstracto ohechauka mba'éichapa oñemondyi consumidor hesegua ou'u rire ko cóctel. Oñejehu porãite peteĩ tendápe oñemboja Mundial ha Tetãygua, oñembyaty hag̃ua omoheñói ambiente Glocal apopyrépeg̃uarã. Boho Ras omonde aguardiente hesakã 200ml botella-pe ha cóctel ñembojehe'apyre 200ml ha 750ml botella-pe.

Jeguerohory

A' Design Award Pláta Rehegua

Boho Ras Cóctel Ñembojehe'apyre ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Boho Ras Cóctel Ñembojehe'apyre ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Boho Ras Cóctel Ñembojehe'apyre ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Boho Ras is a brand which makes the finest pure distilled local spirits and also sells packaged cocktails made from these spirits.
Local spirits are available in 200ml bottles and cocktails are available in 200ml and 750ml bottles
Tuichakue ha Ñemyenyhẽ: The "Pure spirits" and "Cocktails" small bottle (200ml) will be approximately 250mm in height and the labels will be 145mm in height.
The "Cocktails" big bottle (750ml) will be 350mm in height and the lables will be 240 mm in height.
The "Cocktails" lables will have a semicircular curve at the top to resemble few local spirits lables available in India.
Ñe'ẽ Rape: Cocktails, Indian Spirits, Indian Design, Packaged Cocktails, Desi,
Ñeapopy Tecnología: The product will be available in select stores and outlets of the brand itself as the cocktails are made by hand and in batches overseen by professional mixologists.
The "Pure spirits" and "Cocktails" both are available in 200ml small glass bottles. Only "Cocktails" are available in big 750ml bottles.
Diseño Jepy'apy: The hardest part was finding a middle ground between these two Local and Global culture and developing a visual language which will appeal the target audience as it is a premium product but still looks like its a local brand.
The Nomenclature was also difficult to finalise as there were many options and none of them gave the exact Phoneasthetic that was required to appeal to the customers.
Ñesẽheka: Type of Research-Study of existing brands, their offerings and USP's
Research Objective-To understand the market scenario, needs of customers and what are the fields where we can provide a better product.
Methodology-One on one interview, surveys and questionnaires.
Data Collection and Research Tools-Online forms, Group and solo interviews, S.W.O.T analysis and competitor study.
Insights-The target audience wants something that binds both ends of alcohol consumption which are premium cocktails and locally produced spirits.
Effect of research on Design-The research provided a very precise direction to work in which is that the design should be a fusion of both the cultures but as the target audience is in India it should be vibrant, artistic and should have that classic appeal to it.
Inspiración: Many brands sell ready to drink cocktails but no one has ever tried to sell pre-packed cocktails made with local Indian spirits. Indian spirits have a very unique story and taste to it. And the alcohol content in them is high so they can also give you a nice buzz.
Abhijeet wanted to design a brand which did so and by giving it a fusion feel mixing Global and Local creating "Glocal" vibe around the brand.
The brand has a Bohemian look and feel to it as the target audience is looking for a multi-sensorial experience.
Proyecto Ára Tuichakue: The project started on 14 august 2019 and ended on 22 September 2019.
this project was done at MIT Institute of Design, Pune, India.
Mba'apo Rape: The overall packaging of the product attracts the customer as no one has ever tried a cocktail made from Indian spirit so they will be interested.
The product use is as simple as open the bottle pour in a glass or consume from the bottle.