Tucher AEcht Nuernberger Kellerbier Baviera-gua Cerveza Ñemongu'e Diseño Bloom GmbH Nuernberg omba'apóva

Tucher AEcht Nuernberger Kellerbier Baviera-gua Cerveza Ñemongu'e Diseño Bloom GmbH Nuernberg omba'apóva ha'e rembiporuarã oñemba'eguaséva 2020 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2020

Tucher AEcht Nuernberger Kellerbier Baviera-gua Cerveza Ñemongu'e Diseño

Bloom GmbH Nuernberg -gua

Mba'eporuhára: Bloom GmbH Nürnberg

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

59,329

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #102378 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Tucher AEcht Nuernberger Kellerbier Baviera-gua Cerveza Ñemongu'e Diseño Rehegua

Ára ymaguarekuépe, cervecería tendaguápe ombohetũ hikuái icherveza óga'i ypýpe itakuéra ryepýpe oñemokañýva Nuremberg castillo guýpe, 600 ary oikóva'ekuépe. Ko tembiasakue romomberépe, "AEcht Nuernberger Kellerbier" ñemongu'e ohechauka peteĩ jehecha añetéva ára ymaguarépe. Cerveza etiqueta ohechauka peteĩ ta'ãnga po rupive ojejaposeva'ekue castillo-gui itakuéra ári oĩva ha peteĩ barrica yvyragua óga'i ypýpe, oñembojeréva letra ymaguare-icha. Etiqueta ñemboty oguerekóva compañía "St. Mauritius" marca ha tapa kobre-sa'yjúva omombe'u mba'apokatupyry ha jerovia.

Jeguerohory

A' Design Award Itaju Rehegua

Tucher AEcht Nuernberger Kellerbier Baviera-gua Cerveza Ñemongu'e Diseño ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Tucher AEcht Nuernberger Kellerbier Baviera-gua Cerveza Ñemongu'e Diseño ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Tucher AEcht Nuernberger Kellerbier Baviera-gua Cerveza Ñemongu'e Diseño omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Tuichakue ha Ñemyenyhẽ: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Ñe'ẽ Rape: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Diseño Jepy'apy: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inspiración: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patente-kuéra: Tucher Bräu GmbH und Co. KG
Aty Rembiguái: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Ta'ãnga Mba'eñemoneĩ: Bloom GmbH Nürnberg