Fairy Fox Tegua Ñemongakuaa Antonia Skaraki - A.S. Advertising omba'apóva

Fairy Fox Tegua Ñemongakuaa Antonia Skaraki - A.S. Advertising omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2021

Fairy Fox Tegua Ñemongakuaa

Antonia Skaraki - A.S. Advertising -gua

Mba'eporuhára: Fairy Fox

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

30,040

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #107898 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Fairy Fox Tegua Ñemongakuaa Rehegua

Teregueru pegueru'ỹi ko tape oñembosako'íva tekoha reñandu'ápe. Eñandu ko misterio ojerúva ko'ã tegua ñemongakuaa apopy'águi. Ko moheñói oikuaauka joaju Tekoha Sy ha imemby kuéra apytépe, ha umi mba'erepy porãitereíva ome'ẽ tembiapo reñandu'a ha mandu'a ipukúva. Ñeha'ã ñemoinge ha tendencia jesareko ojuhu pa'ũ iporãva ojoajúva cliente remiandu ha estrategia ndive, oguahẽvo envase ko'ãgagua, michĩva ha haku.

Jeguerohory

A' Design Award Pláta Rehegua

Fairy Fox Tegua Ñemongakuaa ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Fairy Fox Tegua Ñemongakuaa ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Fairy Fox Tegua Ñemongakuaa ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Tuichakue ha Ñemyenyhẽ: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Ñe'ẽ Rape: baby, care, child, cream, fairy, fox, product, health, skincare
Ñeapopy Tecnología: Environmentally friendly. Plastic containers with PVC labels.
Diseño Jepy'apy: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Ñesẽheka: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspiración: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Proyecto Ára Tuichakue: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Mba'apo Rape: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Aty Rembiguái: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Ta'ãnga Mba'eñemoneĩ: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017