Jie Yi Couture Marca Rete Identidad Yiwen Tu omba'apóva

Jie Yi Couture Marca Rete Identidad Yiwen Tu omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Fiero pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

FieroTa'ãnga· 2021

Jie Yi Couture Marca Rete Identidad

Yiwen Tu -gua

Mba'eporuhára: Jie Yi Couture Studio

A' Design Award Fiero Rembiporuarã Ta'ãnga Categoría-pe

9,986

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #109125 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Jie Yi Couture Marca Rete Identidad Rehegua

Jie Yi Couture ha'e peteĩ marca rete identidad ojejapova'ekue peteĩ couture estudio-pe oĩva Shanghai-pe. Pe letra chino Jie he'ise "oñemyesakã" ha "oñembyai jey", ha Yi katu he'ise "peteĩ", "oñondive" ha "ojoja". Pe logo ojejapo letra tipográfico chino reheve, ha ambue letra rangue ojeguereko techapyrãramo peteĩ maniquí ha kysepoku. Umi pattern-making dibujo ha'e pe visual elemento principal, ha umi linea, curva ha apunte omoheñói peteĩ diseño detallado. Pe identidad ojeporu avei pe empaque, oĩva heta tamaño-pe. Pe diseño ohechauka pe arte pópe ojejapoharéva ha peteĩ servicio de sastrería semi-personalizado.

Jeguerohory

A' Design Award Fiero Rehegua

Jie Yi Couture Marca Rete Identidad ohupyty A' Design Award Fiero, peteĩ ñehechakuaa prestigioso oñeme'ẽva diseño iporã-pe ohupytýva requisito profesional ha industrial oñeha'ãrõva creación iporã oñemoĩva-gui. Umi ganador Fiero ohechauka habilidad guasu, especialización yvate, comprensión experta ha capacidad creativa umi creador rehegua. Oñeha'ãrõ Jie Yi Couture Marca Rete Identidad ha'eha creación ojehayhúva, admirada ha estimada, práctica ha innovadora. Ko diseño ohupytýva A' Design Award Fiero ombojoaju mejor práctica industria rehegua ha oguereko característica técnica competente ojoajúva conocimiento ha talento ndive. Jie Yi Couture Marca Rete Identidad oñerespeta hembiapo cuidadoso rupi ha oñemoĩ ome'ẽ hag̃ua mejora calidad de vida rehegua oipytyvõva yvy ape iporãve hag̃ua.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Tuichakue ha Ñemyenyhẽ: The packaging shown is offered in a variety of sizes and iterations based on the product.
Ñe'ẽ Rape: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Ñeapopy Tecnología: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Diseño Jepy'apy: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Ñesẽheka: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspiración: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Proyecto Ára Tuichakue: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Mba'apo Rape: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Aty Rembiguái: Independent
Ta'ãnga Mba'eñemoneĩ: Yiwen Tu, 2020