Yoonly Ta'anga Rechaka Identidad Fanny De Bray omba'apóva

Yoonly Ta'anga Rechaka Identidad Fanny De Bray omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Brónse pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

BrónseTa'ãnga· 2021

Yoonly Ta'anga Rechaka Identidad

Fanny De Bray -gua

Mba'eporuhára: Made for you

A' Design Award Brónse Rembiporuarã Ta'ãnga Categoría-pe

12,923

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #109809 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Yoonly Ta'anga Rechaka Identidad Rehegua

Yoonly ha'e peteĩ ta'anga rechaka identidad ojejapóva peteĩ marca viaje mba'e g̈uarã, omeẽva experiencia mitã rusu oguatáva g̈uarã. Pe letra Y ojejopy peteĩ mapa pin ndive, ojapóva peteĩ botón on ha off, oipytyvõva pe mensaje principal, switch on life. Umi letra O mokõi ojejapo peteĩ infinito rechaukaha rupive, ohechaukáva umi tembiasakue opytáva tapiaite peve. Peteĩteĩ letra guive iguýpe oñemoĩ peteĩ curva akatúa gotyo, ome'ẽva pe logo peteĩ apariencia dinámica ha textura reheguáva. Sa'yju verde (duck green) omomandu'a pe yguasu ha yvágare, ha pe naranja katu omomandu'a pe yvypóra py'aguapy ha kuarahy resakã. Pe identidad ojeadapta digital ha impreso media mokõivére.

Jeguerohory

A' Design Award Brónse Rehegua

Yoonly Ta'anga Rechaka Identidad ohupyty A' Design Award Brónse, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño sobresaliente-pe ojekuaáva creatividad, ingenio ha astucia rupi. Umi ganador Brónse ha'e artefacto hábil ha creativo ohechaukáva experiencia, imaginación ha recurso umi diseñador-pe. Oñeha'ãrõ Yoonly Ta'anga Rechaka Identidad ha'eha peteĩ objeto ojehayhúva, admirado ha estimado, profesional ha innovador. Ko diseño ohupytýva A' Design Award Brónse ombojoaju mejor práctica arte, ciencia, diseño ha tecnología rehegua ha iporãiterei detalle rehe. Yoonly Ta'anga Rechaka Identidad ombohory necesidad, ohupyty ipotapy, ombovy'a sentimiento ha ohenói curiosidad.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Tuichakue ha Ñemyenyhẽ: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Ñe'ẽ Rape: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Ñeapopy Tecnología: Logo
Business card
Letterhead paper
Envelope
Diseño Jepy'apy: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Ñesẽheka: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Inspiración: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Proyecto Ára Tuichakue: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Mba'apo Rape: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Patente-kuéra: Copyright Made for you
Aty Rembiguái: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Ta'ãnga Mba'eñemoneĩ: Copyright Made for you