Rosa Roxburghii Ka'ay Ryru Ñemba'apo Guangzhou Cheung Ying Design Co., Ltd. omba'apóva

Rosa Roxburghii Ka'ay Ryru Ñemba'apo Guangzhou Cheung Ying Design Co., Ltd. omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2021

Rosa Roxburghii Ka'ay Ryru Ñemba'apo

Guangzhou Cheung Ying Design Co., Ltd. -gua

Mba'eporuhára: Guangzhou Cheung Ying Design Co., Ltd.

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

28,750

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #111732 Peg̃ua

Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Rosa Roxburghii Ka'ay Ryru Ñemba'apo Rehegua

Rosa Roxburghii ha'e peteĩ mba'yru ñemoha'anga ojejapóva ka'ay y'u ryru lataitépe g̃uarã. Pe mba'yru ha'e peteĩ lata aluminio-gua ipukúva 65 mm, ipe 65 mm ha ijyvatéva 95 mm, oñemyanyhẽkuaáva 245 ml peve. Umi ta'anga oiporu peteĩ ta'anga China rekópe ojejapóva ohechaukáva rosa roxburghii ka'ay ñemitỹha, ohechaukáva pe jesareko oĩva ñeñotỹ guive umi mba'e jeporavo peve. China rembiporu ymaguare ha peteĩ sa'y pytã po'a rerúva omohenda pe ñemoha'anga. Ko mba'yru ojejapo va'ekue ome'ẽ hag̃ua pe producto-pe peteĩ teko hesakãva ha ohechauka hag̃ua tesãi, teko ñemoañete, mbarete ha jeheja ñemoñare.

Jeguerohory

A' Design Award Itaju Rehegua

Rosa Roxburghii Ka'ay Ryru Ñemba'apo ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Rosa Roxburghii Ka'ay Ryru Ñemba'apo ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Rosa Roxburghii Ka'ay Ryru Ñemba'apo omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Tuichakue ha Ñemyenyhẽ: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Ñe'ẽ Rape: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Ñeapopy Tecnología: The design material is made of aluminum can.
Diseño Jepy'apy: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Ñesẽheka: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Inspiración: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Proyecto Ára Tuichakue: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Mba'apo Rape: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Aty Rembiguái: Creative Director: Zhiji Dong
Designer: Lu Gu