Kum-Kum Y Ñembotyha Backbone Branding omba'apóva

Kum-Kum Y Ñembotyha Backbone Branding omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Itaju pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

ItajuMba'eñongatuha· 2021

Kum-Kum Y Ñembotyha

Backbone Branding -gua

Mba'eporuhára: Backbone Branding

A' Design Award Itaju Rembiporuarã Mba'eñongatuha Categoría-pe

47,755

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #111780 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Kum-Kum Y Ñembotyha Rehegua

Ko botella oguereko y ku'i oñondivekuaáva irundy ykére, mokõi oñembo'ýva yvátegotyo ha mokõi yvygotyo, omoheñóiva y ra'ãnga ijeku'épe. Etiqueta ha logo rehegua, Backbone Branding omoheñói peteĩ etiqueta ha botella henyhẽva ñembojoaju, ohechaukáva y transparencia ha plasticidad ijeku'épe. Etiqueta tapykuépe hovy michi oñembojoaju porãite botellandi ha, tesay refracción y líquido rupive, ojapo botella ojehecha porãva, ha marca logo morotĩ etiqueta transparente-pe ojehechauka porãiterei etiqueta tapykuépe hovy michi rupi.

Jeguerohory

A' Design Award Itaju Rehegua

Kum-Kum Y Ñembotyha ohupyty A' Design Award Itaju, peteĩ ñehechakuaa heta prestigioso oñeme'ẽva diseño primera clase, maravilloso ha sobresaliente-pe. Umi ganador Itaju ha'e creación heta innovador, visionario ha glamoroso ohesape'ỹva ohechaukáva genio, sabiduría ha habilidad umi diseñador-pe. Oñeha'ãrõ Kum-Kum Y Ñembotyha ha'eha peteĩ invento ojehechakuaavéva, tendencia omoĩva ha monumental ome'ẽva valor ndojehecháiva. Ko diseño ohupytýva A' Design Award Itaju ha'e proyecto espectacular ha respetado ohepyme'ẽva heta ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Kum-Kum Y Ñembotyha omoheñói sentimiento ipotapy mbarete, omokyre'ỹ pasión, ombokyre'ỹ creatividad ha ñanemombyasy.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement.
Tuichakue ha Ñemyenyhẽ: Width 65mm x Depth 55mm x Height 320mm
Ñe'ẽ Rape: water, transparency, minimalism, structure, packaging, design, dynamics
Ñeapopy Tecnología: PET bottle
Transparent label
Diseño Jepy'apy: Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design.
Ñesẽheka: Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics.
Inspiración: The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape.
Proyecto Ára Tuichakue: The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
Mba'apo Rape: It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
Aty Rembiguái: Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion
Ta'ãnga Mba'eñemoneĩ: All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion