Boo Primary Function: Mba'e Emopotĩva Rembi'aporã Ñemongora Evgeniya Abramova omba'apóva

Boo Primary Function: Mba'e Emopotĩva Rembi'aporã Ñemongora Evgeniya Abramova omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2021

Boo Primary Function: Mba'e Emopotĩva Rembi'aporã Ñemongora

Evgeniya Abramova -gua

Mba'eporuhára: Boo

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

26,882

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #114004 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Boo Primary Function: Mba'e Emopotĩva Rembi'aporã Ñemongora Rehegua

Boo ha'e peteĩ ñemongora rembiaporã oñemboguatáva peteĩ atýra mba'e emopotĩvarã ojejapóva óga oguerekóva mitã michĩvápe ĝuarã. Ko atýra oguereko peteĩ gel oñemopotĩ hağua mitãnguéra tembi'urã ryru ha vy'arã manzanilla ñemboguejy reheve, peteĩ gel oñemopotĩ hağua yvýpe aloe vera ñemboguejy reheve ha peteĩ bañadéro spray tea tree ñemboguejy reheve. Umi mba'e ojejapo mba'e teete rehe, ndoguerekói pytũma ha ryakuãvai. Peteĩteĩ botella plástico oguereko peteĩ shrink sleeve techaukaha sa'y verakuéra reheve. Umi ta'ãnga microbio rehegua ojehecha umi techaukaháre, ha peteĩteĩ mba'e ohechauka peteĩ microbio ambue. Umi botella henda potĩ ohechauka umi mba'e vai ojekytýha.

Jeguerohory

A' Design Award Pláta Rehegua

Boo Primary Function: Mba'e Emopotĩva Rembi'aporã Ñemongora ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Boo Primary Function: Mba'e Emopotĩva Rembi'aporã Ñemongora ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Boo Primary Function: Mba'e Emopotĩva Rembi'aporã Ñemongora ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: This line of disinfectants will repel germs. Pale colors on the packaging create the illusion of killing germs by revealing the clear part of the safety information bottle. Each product in this line has a unique microbial design because different microbes live on different surfaces. This playful design element indicates that the products are from the nursery category. A line of universal cleaning products based on natural ingredients, without dyes and fragrances, safe for children. Universal gel for washing children's dishes and toys based on chamomile extract. Gel for cleaning floors based on aloe vera extract. Spray for cleaning bathrooms and toilets with tea tree extract. BOO and germs are washed off the surface.
Tuichakue ha Ñemyenyhẽ: Gel for washing children's dishes and toys: width 85 mm x depth 85 mm x height 238 mm
Gel for washing floors: width 118 mm x depth 50 mm x height 285 mm
Spray for cleaning bathrooms and toilets: width 75 mm x depth 75 mm x height 335 mm
Ñe'ẽ Rape: packaging, baby, babyfriendly, ecofriendly, branding, cleaning, disinfection, concept, graphic design, illustration
Ñeapopy Tecnología: Consumer packaging format: bottle
Consumer substrate / Material: plastic
Label: Shrink Sleeve
Diseño Jepy'apy: The most difficult part of design creation was to show that the product is from the children's category, but it is nor for use by children. The target audience of the line is parents, but the products are for children's clothes. These two problems were solved by illustration of funny germs on the one hand, but calm colors on the other.
Ñesẽheka: In the course of work on this project, a study was carried out: an analysis of the packaging design of similar products in the category and a survey of parents of newborns in order to find out the criteria by which they choose products for washing children's dishes and cleaning the house. The most important for them were: safe composition, odorless, naturalness and versatility. For example, for washing fruits and vegetables with dishwashing detergent. The understanding of the parents appeared: the desire to protect their child from all potential risks in the world. This is how the line of versatile herbal extracts was born. And the concept of a clean line that erases harmful germs, expelling them with the word Boo. This line runs inseparably through each packaging.
Inspiración: The project was created as a semester course project in packaging design while studying at the British Higher School of Art and Design. There was a topic: packaging of children's detergents, laundry and dishwashing products, safe for children from 0 to 18 months. Before creating the design, a survey of products from a similar category and target audience was carried out. The design decision came from this survey. There is a need for a cleaning agent that is aggressive to dirt and germs, but safe for use with children. The rules for caring for the baby are strict: the first few months around the baby should be clean and safe. Children love to touch everything and put their fingers in their mouths. Therefore, they are easily exposed to harmful microbes and bacteria. At the same time, the child's immunity is not strong enough to withstand such a danger.
Proyecto Ára Tuichakue: The project was made while studying at the British Higher School of Art and Design. The project began in October 2019 and ended in December 2019 in Moscow/Russia and was first published on Behance in April 2020.
Mba'apo Rape: The packaging design concept of the clean line for erasing germs clearly illustrates that the child’s toys and the rest will be disinfected effectively. This effect is also enhanced by the product transparency, that shows its naturalness, purity and the absence of unnecessary chemicals. Using this product line the parents will feel safe about their child.
Patente-kuéra: Copyrights belong to Evgeniya Abramova, 2019
Aty Rembiguái: Curator, Tutor: Leonid Slavin
Tutor: Evgeniy Razumov
Art Director, Designer: Evgeniya Abramova
3D Visualization: Dmitriy Saveliev
3D Visualization: Pavel Gubin
Music: Vasily Filipkin
Ta'ãnga Mba'eñemoneĩ: Art Director, Designer: Evgeniya Abramova
3D Visualization: Pavel Gubin and Dmitriy Saveliev
Music: Vasily Filipkin