Organic Rice Bolsa Kazuo Fukushima and Haruka Takeuchi omba'apóva

Organic Rice Bolsa Kazuo Fukushima and Haruka Takeuchi omba'apóva ha'e rembiporuarã oñemba'eguaséva 2022 A' Design Award Pláta pegua Mba'eñongatuha Jejapo Ñeha'ã Categoría-pe.

PlátaMba'eñongatuha· 2022

Organic Rice Bolsa

Kazuo Fukushima and Haruka Takeuchi -gua

Mba'eporuhára: China State Farms Agribusiness Corp

A' Design Award Pláta Rembiporuarã Mba'eñongatuha Categoría-pe

32,349

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #114666 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Organic Rice Bolsa Rehegua

Ko proyecto oñembojehe'a py'apy umi arróhe he'ẽporãitéva Wuchang-pe ojapóva. Pe diseño rape ha'e peteĩ alfombra kuarepoti tekohápe. Omoheñói diseño ojoajúva pe taha arróhe kokue tuichaitéva ojehecháva kuarepoti-icha. Pe paquete ha'e peteĩ alfombra arróhe kuarepoti oñemombyakýva. Upévare pe envase vacío forma ha'e peteĩ bloque cubo-icha. Avei, ype ilustración ojehechaukáva agricultura orgánica. Ko diseño oñembojehe'apa'ũme agricultura orgánica valor Wuchang-pe rehegua.

Jeguerohory

A' Design Award Pláta Rehegua

Organic Rice Bolsa ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Organic Rice Bolsa ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Organic Rice Bolsa ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Tuichakue ha Ñemyenyhẽ: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Ñe'ẽ Rape: Organic, Rice, Package, China, Duck
Ñeapopy Tecnología: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Diseño Jepy'apy: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Ñesẽheka: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspiración: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Proyecto Ára Tuichakue: The project started in September 2019 and finished in September 2020 in Shanghai.
Mba'apo Rape: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Patente-kuéra: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Aty Rembiguái: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Ta'ãnga Mba'eñemoneĩ: Image: Photographer zhu Jie