Krafton Marca Rechauka Ñemboguata Plus X omba'apóva

Krafton Marca Rechauka Ñemboguata Plus X omba'apóva ha'e rembiporuarã oñemba'eguaséva 2021 A' Design Award Pláta pegua Ta'ãnga Jejapo Ñeha'ã Categoría-pe.

PlátaTa'ãnga· 2021

Krafton Marca Rechauka Ñemboguata

Plus X -gua

Mba'eporuhára: Krafton

A' Design Award Pláta Rembiporuarã Ta'ãnga Categoría-pe

41,683

Premio Rembiporuarã Oñemoneĩva

Emoneĩ Premio Reko #115949 Peg̃ua

Eike Tendápe Ehecha A' Design Award-pe Marandu Myasãi Mba'ete Jeguerohory

Sa'y

Diseño

Krafton Marca Rechauka Ñemboguata Rehegua

Krafton ha'e peteĩ marca rechauka ñemboguata ojejapóva peteĩ atýpe game development estudiokuérape ĝuarã. Pe logo ñemboguata sistema ohechauka mokõivéva: mba'éichapa peteĩteĩ aliansa marca iñambue ha mba'éichapa oñondivepa pe aty. Ko ñemboguata oñemongu'e umi gremio artesanal Edad Media pegua crest-gui, ha peteĩ marco escudo mba'e ojeporu forma tuichavaramo. Pe crest forma peteĩchagua ojeporu opa aliansa marcape ha oñemombykue umi color oñemoĩva rupive. Logokuéra, colorkuéra, typefacekuéra ha key visualkuéra ojeporu opaite touchpoint-pe, techapyrãramo tarjeta de negocio, formulariokuéra, iconokuéra ha propagandakuéra rupive.

Jeguerohory

A' Design Award Pláta Rehegua

Krafton Marca Rechauka Ñemboguata ohupyty A' Design Award Pláta, peteĩ ñehechakuaa extraordinariamente prestigioso oñeme'ẽva diseño de primera línea, hechapyrãva ha impresionante-pe. Umi ganador Pláta ha'e tembiapo brillante ha heta creativo ohechaukáva expertise, talento ha agudeza sobresaliente umi diseñador-pe. Oñeha'ãrõ Krafton Marca Rechauka Ñemboguata ha'eha peteĩ tembiapo maravilloso, ejemplar, profesional ha innovador pypukuvéva. Ko diseño ohupytýva A' Design Award Pláta ha'e invento ojehechakuaáva ha ojehayhúva ohepyme'ẽva ha ombohasáva límite arte, ciencia, diseño ha tecnología rehegua. Krafton Marca Rechauka Ñemboguata ha'e creación heta ojeenvidiáva omokyre'ỹva ipotapy, ome'ẽva sentimiento positivo ha omoheñóiva maravilla ha sorpresa.

Diseño Rapykuéri

Marandu Aty

Diseñador ome'ẽva'ekue crédito, aty pegua ha mba'e técnico.

Mba'e Iñambuéva: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand to reestablish the brand architecture. This highlights the IP products provided by Krafton to enable investors and the public to easily access them and modularizes them for the improvement of management efficiency against issues.
Tuichakue ha Ñemyenyhẽ: Application
It is designed in various ways by applying the formative characteristics of the symbol. With soft semigloss or matte materials, a heavy and solid feeling is provided. e.g., business cards, forms, USBs, cups, calendars, wappens, etc.
Ñe'ẽ Rape: Game Union, Ungravity, Maximizing The Creative, Diversity In Unity, Pure Challenge
Ñeapopy Tecnología: 1. Brand Value Platform
Krafton's essence is defined as UNGRAVITY.

2. Visual Identity and Brand Design Element Development
Krafton's brand identity is expressed by visualizing a shield-shaped frame, which is the basic form of a guild crest.

3. Brand Experience Design
From all touchpoints, key visual assets such as logos, colors, typefaces, and key visuals are used in the right places to provide Krafton's differentiated brand experiences.
Diseño Jepy'apy: It was difficult to establish a logo design system that could express both the uniqueness of each of Krafton's associated brands and the consistency of the group’s brand. However, with the goal of expressing the value of “independence and cooperation” pursued by Krafton, we have built a design system that simultaneously shows the integrated image of the group brand and the unique image of each union company.
Ñesẽheka: Through internal interviews, it is found that the “hole” of the existing verbal asset has a negative impression in English-speaking countries. Thus, we thought that the association was a major risk to the company’s goal to enter global markets. In addition, research on the corporate structure of an alliance of diverse development studios and the characteristics, philosophy, direction of the alliance were conducted. Through this process, Krafton was created as a new name.
Inspiración: Krafton has built its logo design system that can express both the uniqueness and consistency of each alliance brand after being inspired by the crest of the Craft Guild of the Middle Ages.
Proyecto Ára Tuichakue: The project proceeded for 9 months in Seoul, South Korea.
Mba'apo Rape: The shield-shaped frame indicates “the symbol of a guild in the Middle Ages.” The use of the frame can convey Krafton's brand identity, which is like a guild of game development with various game developers, so that it is easy to expand the meaning and that it can be used in all touchpoints such as forms, icons, and advertisements.
Patente-kuéra: Copyrights belong to Plus X Co.
Aty Rembiguái: Plus X Creative Director: Myungsup Shin
Plus X Creative Director: Sabum Byun
Plus X Creative Director: Jangsoon Choe
BX Strategist: Jisu Kim
BX Strategist: Bohyun Kook
BX Strategist: Minho Jang
BX Designer: Wonsik Joo
BX Designer: Suji Choi
BX Designer: Jihoon Noh
BX Designer: Hyunmin Han
UX Designer: Yoojin Jeon
UX Designer: Dongbeen Choi
UI Designer: Kiwon Jang
UI Designer: Chulhee Kim
UI Designer: Hyungyu lee
UI Interaction Designer: Chulhee Kim
Developer: Gmo Song
Developer: Jeonghyuck Won
Developer: Mira Jung
Developer: Minju Kim
Brand Movie designer: Wonsik Joo
Brand Movie designer: Kwangmyung Lim
Ta'ãnga Mba'eñemoneĩ: Plus X